ADA Compliance Marketing Experts

What does 'ADA compliant' marketing mean?

ADA Standards for Accessible Design (ADA stands for Americans with Disabilities Act) help ensure people with disabilities have equal access to communications. For Estipona Group, this means considering the needs of diverse audiences in both online and print communications, including people experiencing these physical and cognitive differences:

  • blindness or low vision
  • deafness or hearing loss
  • limited movement
  • photosensitivity
  • cognitive limitations
  • speech impairment
  • physical disability

On the web, we follow the Web Content Accessibility Guidelines (WCAG 2.1) and apply ADA Standards for Accessible Design in printed materials and digital communications. For our roster of government, health care and education clients, making communications accessible for diverse users has become a necessity. We would argue it should be a necessity for all marketers — both as a matter of economics and equity. Our belief is, eventually, it will be the standard, the same way mobile responsive websites became the standard. When Google starts prioritizing ADA-compliance in their search rankings, marketers will need to make this a priority. 

"Having a website accessible to Nevada’s diverse populations was an absolute necessity for us. Estipona Group helped us navigate the guidelines and create a site that worked for all users while prioritizing design appeal."

—Tim Robb, Nevada State Pandemic Response, Office of the Governor

Nevada Cancer Coalition Website Mockup

It's economics and more than economics

Certainly, people with disabilities having buying power, and making marketing messages accessible to them makes good economic sense. But making content accessible — including printed materials, website content, online images, PDFs, videos and other digital assets — to those with disabilities is also the right thing to do. It is a matter of creating equity in access to information.

Grow your audience, create inclusion, be part of the solution with our ADA Marketing Guidelines

WCAG and ADA website compliance Ebook cover

ADA compliance online is inevitable — and essential

Creating ADA-compliant communication materials can be more of an investment of time and resources than some marketers are willing or able to make. If you want your website to be more accessible to more people, Web Content Accessibility Guidelines (WCAG) are a great place to start.

Best Practices for ADA Compliance on Social Media ebook cover

Social media & ADA compliance — what you should know

Your social media is an integral part of your brand. If you want your brand to be accessible and inclusive, you need to consider ADA principles when developing your social media posts. Not sure where to start? We can help.

ADA Principles for Accessible Design

Good design is accessible design

From font size to color contrast, information hierarchy to paper type, design using ADA principles is simply good design — and it makes good business sense, too. If you’d like to create more accessible marketing communications, check out our guide to accessible print design.

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