We take our clients goals seriously,
but ourselves, not so much.

We’re not big fans of industry-speak. So when we say we do “strategy-driven work designed to help you achieve your business goals,” it pains us a little, but it also makes the point succinctly. Results matter to us because they matter to you. And it’s why client-centric is one of our company values.

Follow our 30-year journey.

Meet the Team

We’ve assembled quite the herd of Estiponies — smart, talented communications professionals who just care a whole lot about the work they do.

Get to know us.

We’ve got a long story — here’s the short of it.

Estipona Group was launched in 1993, in Edward Estipona’s parents’ garage in Stead, Nevada. He had one of the early Macintosh computers, a bad perm, and a belief in his 22-year-old self’s ability to help clients achieve their goals.

We're full service, yet virtual.

Today we are a full-service marketing communications firm with a few more tricks up our sleeve. Our capabilities include brand strategy, advertising, digital communications, public and media relations, but essentially, we’ll do whatever it takes to tell your story and help you achieve your business goals. Spray paint public sidewalks under cover of night; create a $5 million state lottery in a week; rummage through junk yards for the perfect car to saw in half — we do that too.

After 16 years in a real live bricks and mortar office with Costco snacks and arguments over AC, we went virtual in 2009. Long before it was common, or even understood, we chose to become a virtual company to invest more in the things we felt made the biggest difference to our clients — our people and our technology. Being virtual has made adding talented teammates in places far from Reno, Nevada, seamless (whether they’re 35 miles away in Truckee, California, or 8,000 miles away in Jamnagar, India). And with virtual processes and digital resources in place and well tested, we’re able to serve our clients, no matter what’s happening in our unpredictable world (i.e. we didn’t miss a beat during pandemic lockdowns and were able to help our clients with urgent communications).

Our Values


We spend a significant amount of our lives working. Infusing fun into our jobs and our environment makes our work more enjoyable and reminds us that playfulness inspires creativity.


We are honest and open so that trust is cultivated. Integrity is inherent to how we work with our clients and each other.


Efficiently and effectively working together is inherent to our process. Listening to each other and having respectful conversations leads to stronger work. We produce better results when we take full advantage of the different perspectives, experiences and backgrounds of our team.


We work to gain the skills and knowledge required to transform creative visions into impactful results. We harness technology and insight to craft strategies and solutions that improve our work, our industry and our community. 


There is no Estipona Group without clients. Therefore, it is important that our actions benefit our clients and their end goals.


We choose to be respectful toward each other, our clients and our partners. We embrace diversity, promote fairness and strive to be inclusive in our relationships and the work we do.


We care about the work we produce, our clients’ success and the well-being of our community.

If you’ve landed on this blog from a Google search page, odds are you’re a healthcare professional looking to create a healthcare digital marketing campaign or hire someone to do it for you. Most sources will offer a relatively generic narrative…