The challenge

We live in interesting times — times when school districts need to establish distinctive branding and tell their story loudly and broadly to recruit and retain both educators and students. The forward-thinking ones are getting help to do it. 

Douglas County School District sought our guidance to create a strong and memorable brand that would create more distinction between their school district and the county as well as help them stand out in the competitive marketplace. They also hoped to help mitigate confusion with other “Douglas Counties” around the nation and create consistency with District communication.