Government branding

Creating identity within bureaucracy

The challenge

The work of the Nevada Governor's Office of Federal Assistance is not new — they've been helping state departments and nonprofits get federal grant monies for years — but when the office was formalized and officially named, we were asked to help brand it.

While we often push back against Nevada-based clients asking for the state shape in their logo marks, in some cases, it makes sense. This was one such case. In order to clarify which Governor's office the brand was referencing, the name or the logomark needed to include Nevada. We opted for an interesting, stylized state shape. Intersecting shades of green speak to the subject matter — money — alongside a classic yet contemporary sans serif font. The intersecting lines represent connectivity and how this office connects government entities with federal funding resources in a way that benefits the entire state.     

Related Work