7 Reasons To Hire a Marketing Agency (Specifically, one like Estipona Group)

7 Reasons To Hire a Marketing Agency (Specifically, one like Estipona Group)
Paige Lampert
1. We say “Yes!”

As a full-service advertising agency, we do all of the things that fall under marketing, design, and digital communications. But we also do a lot of “whatnot,” helping clients solve all kinds of problems — not categorized as “marketing” — to help them reach their goals. Like the statewide contest promoting COVID-19 vaccination, we developed in six weeks. Need help with your marketing and whatnot? Just ask. 

2. We allow you to focus

A lot goes into running a business and marketing is just one of the myriad things owners, managers and CEOs have to deal with. When we partner with you, we clear marketing off your plate, so you can focus on your business. We stay on top of trends, keep an eye on competitors and track down potential customers so you don’t have to.

3. We show our value

“Are my ads working?” It’s a straightforward question every client should ask and one every agency should be able to answer. We use robust analytical and tracking tools to evaluate how your communication pieces are working, then adjust messaging, execution, and media mix to optimize results — over and over again. So we can report on things like 2,000,000 vaccination referrals, or a 103% increase in Google searches.

4. We’ve been at this for 30 years

For 30 years we’ve been building brands, sharing stories and delivering results. Three decades is an eternity in marketing. We’ve survived three recessions, the move to digital media, the dominance of social media, the demise of the physical office space and a pandemic. We’re still around because we’re effective, we’re accountable and, doggone it, people like us.

5. We offer DEI insight, not lip service

In the infamous words of Edward Estipona, "DEI isn't about covering your ass." Diversity, equity and inclusion is not just a catchphrase at Estipona Group, it’s part of our culture and informs how we work. We help clients make their communications more inclusive and approach their marketing with a DEI lens. We even serve as DEI advisers in our community.

6. We understand ADA compliance and how to get there

Is your team struggling to understand what ADA compliance means? Whether you’re trying to wrap your head around ADA advertising guidelines or have been mandated to make your communications more accessible, we can help. We’re experts in helping companies improve accessibility in their communications — from websites to social media to printed materials. In fact, we wrote the book(s) on ADA marketing accessibility.

7. We care. A lot.

When we partner with you, we get in deep, and not just in understanding your business. We get deeply invested in your success. Our roster is comprised of organizations passionate about what they do and we meet that passion with creativity, insight, energy, and ideas that may push you out of your comfort zone, but always with the goal of moving your business forward.

Are we the right fit for your company? Can we help solve your marketing challenges? There’s one way to find out. Let’s chat.  

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