Selling Infrastructure Resiliency

Capturing qualified leads through paid search

The Challenge

BlackStarTech offers high-tech emergency preparedness products for businesses in critical industries. As this technology is highly complex and demands a significant physical and financial commitment, potential customers need to feel fully confident in what they’re buying, so they tend to perform a ton of research. We partnered with BlackStarTech to meet potential customers in their research journey and generate qualified leads through industry-specific solutions. 

 

image of someone on their computer looking at the blackstar tech website

What we did

Our approach leverages our audience’s tendency to perform high levels of research, along with their elevated commitment to product education. We launched a paid search campaign that targeted businesses in critical industries, including utilities, healthcare, government, telecommunications, nuclear, and emergency response.

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