Public education branding

Helping a school district control the narrative

The challenge

We live in interesting times — times when school districts need to establish distinctive branding and tell their story loudly and broadly to recruit and retain educators and students. The forward-thinking ones are getting help to do it. 

Douglas County School District sought our guidance to create a strong and memorable brand that would create more distinction between their school district and the county as well as help them stand out in the competitive marketplace. They also hoped to help mitigate confusion with other “Douglas Counties” around the nation and create consistency with District communication.

The Rebrand

Recruiting Educators

What's in it for them?

We developed a series of videos to help sell DCSD to potential teachers. Fortunately, the district has a lot of appealing qualities that help make the case, including a beautiful setting, amazing recreation opportunities, a tight knit community and a supportive school administration.

Related Work