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Advertising

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Submitted by admin on Thu, 08/03/2017 - 01:10
Brand Development, Design, Broadcast

The term 'advertising' has always been the catch-all for what ad agencies tackle on a daily basis, including print ads, radio and TV spots, billboards, brochures, logos and direct mail pieces, just to name a few. In the past few decades, however, we've had to build a bigger catch-all.

Moving well beyond anything you've seen in a 'Mad Men' episode, we've added a few new tricks up our proverbial sleeve, like search engine optimization, online advertising, community outreach and social marketing campaigns. Never fear, strategy and brand identity are still the guiding force, no matter what the marketing tactic. We simply have more tools in our toolbox to get you noticed and help you sell your stuff.

The constant in our biz: to tell your story in a compelling, visually engaging way, allowing consumers to instantly recognize, identify and support your brand. Call it what you will, but it all still falls under the ever-expanding advertising umbrella.

03.13.20
Mikalee Byerman
working from home and social distancing
Update: We've all been working from home for a few weeks now (well, TBH, we've been doing it for the past 11 years), so join us April 8 at 3 p.m.
02.27.20
Mikalee Byerman
Just the Positive birthday
As we begin year 2 of justthepositive.com, the Estipona Group asks you for one thing: to continue seeking out and shining a spotlight on all that is positive in our spectacular community of Northern
01.14.20
Paige Galeoto
Marketing has never been a field that can rest on its laurels. As we enter a new decade, ensuring our brands stay relevant to audiences continues to be a challenging and ever-moving goal. So buckle