The term 'advertising' has always been the catch-all for what ad agencies tackle on a daily basis, including print ads, radio and TV spots, billboards, brochures, logos and direct mail pieces, just to name a few. In the past few decades, however, we've had to build a bigger catch-all.
Moving well beyond anything you've seen in a 'Mad Men' episode, we've added a few new tricks up our proverbial sleeve, like search engine optimization, online advertising, community outreach and social marketing campaigns. Never fear, strategy and brand identity are still the guiding force, no matter what the marketing tactic. We simply have more tools in our toolbox to get you noticed and help you sell your stuff.
The constant in our biz: to tell your story in a compelling, visually engaging way, allowing consumers to instantly recognize, identify and support your brand. Call it what you will, but it all still falls under the ever-expanding advertising umbrella.