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Advertising

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Submitted by admin on Thu, 08/03/2017 - 01:10
Brand Development, Design, Broadcast

The term 'advertising' has always been the catch-all for what ad agencies tackle on a daily basis, including print ads, radio and TV spots, billboards, brochures, logos and direct mail pieces, just to name a few. In the past few decades, however, we've had to build a bigger catch-all.

Moving well beyond anything you've seen in a 'Mad Men' episode, we've added a few new tricks up our proverbial sleeve, like search engine optimization, online advertising, community outreach and social marketing campaigns. Never fear, strategy and brand identity are still the guiding force, no matter what the marketing tactic. We simply have more tools in our toolbox to get you noticed and help you sell your stuff.

The constant in our biz: to tell your story in a compelling, visually engaging way, allowing consumers to instantly recognize, identify and support your brand. Call it what you will, but it all still falls under the ever-expanding advertising umbrella.

05.09.19
Mikalee Byerman
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There are PR lessons to be learned from the story of Pup Socks, a brand that seemingly went viral overnight — and then failed to communicate with its customers.
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facebook is listening
You’ve heard the questions and conspiracy theories, but we’ve done the research, and guess what? Facebook really is listening. So are your other devices. Here’s how that affects advertising, why you