5 tips from Estipona Group’s resident LinkedIn whisperer

5 tips from Estipona Group’s resident LinkedIn whisperer
Dianne Fernandez-Paiz

During the past two years, LinkedIn has seen a 55% increase in conversations among connections. 55%. That’s pretty significant for a platform often relegated to nerdy networking status. So, here’s your takeaway – if you're in business and not on LinkedIn, you’re missin’ out.

In 2021 more businesses than ever began using LinkedIn, taking advantage of the ways members and brands can connect and network. If connecting and networking are part of your business strategy, here are some tips to help grow your LinkedIn business page.

Tip #1: Sound smart.

As a result of the pandemic, people are messaging each other more than ever. When engaging on the platform, comment on posts where you can say something meaningful or useful to others. This will enable you to interact with the community and create a leadership position for your brand.

Tip#2: Engage your employees.

According to LinkedIn, 30% of a company’s engagement on LinkedIn comes from employees. Your employees have the power to boost your brand’s reputation through their personal networks in an authentic and impactful way.

Tip #3: Spread some cheddar.

Consider purchasing ads on LinkedIn for your business when appropriate. An ad on LinkedIn can reach about 13% of the world’s population and can increase purchase intent by 33%. The coolest (and most strategic) part? LinkedIn ads offer more than 200 targeting characteristics.

Tip #4: Put on a good face.

Companies with a complete, active Linkedin page see five times more page views. So make sure your page is complete and tells a cohesive brand story. Consider setting up page hashtags and connecting them with companies and posts that use the same hashtags.

Tip #5: Get the word out.

Invite people within your personal network to your business LinkedIn page. Think about who would enjoy or benefit from your page content and let them know your business page exists.

Managing a LinkedIn business page isn’t everyone’s cup of tea. If you’d rather focus your time energy and resources on running your business, instead of your marketing, we can help. Contact Estipona Group for help with platform strategy, blogging, posting and engagement.

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