You are here

Mikalee Byerman

admin's picture
Submitted by admin on Wed, 05/24/2017 - 02:48
Video
VP of Strategy

Mikalee Byerman (which rhymes with "prickly fireman" in case you're curious) is a communication strategist, humor essayist, travel writer, keynote speaker and editor.

By day at the Estipona Group, she writes A LOT — in addition to devising kick-ass marketing strategies designed to deliver mind-blowing results for clients; by night (and lunch hours and weekends and holidays), Mikalee is a humor essayist, travel writer and keynote speaker. Her debut book is "100 Things to Do in Reno Before You Die,” which was published by Reedy Press in 2017. Her writing has been featured on Huffington Post, in Ladies’ Home Journal, Southwest Spirit Magazine, Alaska Airlines Magazine and in the national Homes & Land publication.

Mikalee recently earned the title “Best Local Author 2019” and “Best Creative Writer 2018” in the Best of Northern Nevada awards. Her sassy, very real and sometimes wee-bit sweary writing voice has earned her a reputation as being a modern-day (though admittedly far less popular) Erma Bombeck — without the being dead and whatnot. She has written viral content that has gained the attention of and links to TIME Magazine and Diet Coke, the latter having invited her to be featured in a viral guerilla-style marketing campaign to celebrate their birthday.

She served on the Board of Directors for NCET as Vice President of Communications for six years and is on the board of Lexie's Gift.

Mikalee holds a master’s degree in journalism and is an accomplished former managing editor of a Gannett-owned Custom Publishing Group and three award-winning magazines. She is the mom of three spectacular Reno natives (two in college, one in second grade) and makes her home in northern Nevada with her youngest (and an occasional older child every once in a while, depending on their moods and/or financial situations). 

03.24.21
Edward Estipona
Estipona family
I’m hoping we can have a conversation about something, and I want to begin by telling you that this makes me very uncomfortable — because while I’ve been thinking about and dealing with these issues
01.28.21
Mikalee Byerman
marketing predictions 2021
Weren't we just adorable back in January 2020 when we decided to write a blog predicting marketing trends for 2020 based on social and cultural influences?
01.19.21
admin
Now hiring for two open positions
The Estipona Group is expanding its pool of contractors!   Ready to dip your toe in? The water's great! (Yup, we've exhausted the swimming pool metaphor.) Which position is made for you? It deep-ends