You are here

Mikalee Byerman

admin's picture
Submitted by admin on Wed, 05/24/2017 - 02:48
Video
VP of Strategy

Mikalee Byerman (which rhymes with "prickly fireman" in case you're curious) is a communication strategist, humor essayist, travel writer, keynote speaker and editor.

By day at the Estipona Group, she writes A LOT — in addition to devising kick-ass marketing strategies designed to deliver mind-blowing results for clients; by night (and lunch hours and weekends and holidays), Mikalee is a humor essayist, travel writer and keynote speaker. Her debut book is "100 Things to Do in Reno Before You Die,” which was published by Reedy Press in 2017. Her writing has been featured on Huffington Post, in Ladies’ Home Journal, Southwest Spirit Magazine, Alaska Airlines Magazine and in the national Homes & Land publication.

Mikalee recently earned the title “Best Local Author 2019” and “Best Creative Writer 2018” in the Best of Northern Nevada awards. Her sassy, very real and sometimes wee-bit sweary writing voice has earned her a reputation as being a modern-day (though admittedly far less popular) Erma Bombeck — without the being dead and whatnot. She has written viral content that has gained the attention of and links to TIME Magazine and Diet Coke, the latter having invited her to be featured in a viral guerilla-style marketing campaign to celebrate their birthday.

She has been on the Board of Directors for NCET as Vice President of Communications and Podcasting since 2015 and is on the board of Lexie's Gift.

Mikalee holds a master’s degree in journalism and is an accomplished former managing editor of a Gannett-owned Custom Publishing Group and three award-winning magazines. She is the mom of three spectacular Reno natives (20-year-old Dylan, 17-year-old Jill and 6-year-old Bryerlee) and makes her home in northern Nevada with her youngest (and an occasional older child every once in a while, depending on their moods and/or financial situations). 

06.15.20
Paige Galeoto
Hold one moment please: Our team and client are currently performing an obnoxious happy dance around our respective home offices. OK, we’re back. Thanks for waiting.
05.26.20
Dani Rawson
Yay! You’ve decided to take on the world of social media for your business, but where do you even start? When it comes to setting up social media accounts, we’ve got some tips and tricks to help you
04.17.20
Mikalee Byerman
Virtual meetings come with their own set of challenges — namely, those related to creativity and collaboration. We have ideas. We tend to spend a good chunk of time at the beginning of most meetings