Pediatric Vaccine Awareness
The Challenge
Promoting vaccine use is a tricky topic anywhere these days, and Nevada is no exception. In a state that identifies itself as a bit of a western outpost, many don't take kindly to being told what they should do for their health — or their children's.
The University of Nevada, Las Vegas, Department of Epidemiology and Biostatistics at the School of Public Health, partnered with Estipona Group to promote awareness and uptake of childhood vaccines. We developed a campaign that reminded parents — in a fun, non-preachy way — that vaccines have made their kids' lives a lot healthier and a lot less stressful than previous generations.
What we did
We asked kids about a variety of vaccine-preventable diseases — from measles and chickenpox to diphtheria and polio — and recorded their responses. These are diseases their grandparents and great-grandparents may have faced and feared, but today's kids have no idea what they are. This is a good thing, and at times, a funny one, as well.
We created a broad, diverse media strategy to engage with parents that included:
- Billboards
- Social Media
- Digital ads
- Digital out-of-home (e.g., gas stations, convenience stores, gyms, movie theaters)
- Taxis
The Results
