RENO RODEO SPONSORSHIP
The Challenge
Urology Nevada is a specialized, doctor-owned practice deeply committed to the Northern Nevada community. So we were excited when they called on us to help create a presence at the Reno Rodeo, one of our region’s most iconic and beloved traditions.
More than 140,000 fans attend the Reno Rodeo every year, offering a huge opportunity for brand visibility, but with that opportunity comes challenges. The Reno Rodeo is packed with people, livestock and brands vying for your attention. Every inch of the fairgrounds and arena is covered with marketing, from sponsor messages to retail booths, making it easy for brands to blend in. On top of that, people go to the Rodeo for the bulls and the beer—not to talk about sensitive health issues or get lectured about prostate cancer screening.
So, how do you create marketing that cuts through the noise instead of blending into it?
What We Did
We zeroed in on a key location with plenty of foot traffic, where it actually made sense to bring up urinary issues: the portable bathrooms.
To make Urology Nevada’s brand and messaging stand out, we let our inner 12-year-olds run wild, designing bold, cheeky, yet ever on-strategy posters for the inside and outside of the Sani-Huts—a first of its kind sponsorship for the Reno Rodeo.
Each message leaned into humor while highlighting the brand’s unmatched expertise. Add in some quality bathroom puns, and we gave folks something to talk about while waiting in line, and long after the dust settled.
The Results
