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Nevada STEM Hub Brand Story

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Submitted by admin on Thu, 06/01/2017 - 07:34

Challenge:

Nevada has a long history of hosting businesses that require STEM (Science, Technology, Engineering and Math) professionals. From mining and gaming to new tech companies like Tesla, Apple, Switch, and CAEK, the demand for STEM talent in Nevada continues to grow. Understanding this need, the Nevada State Office of Science, Innovation and Technology wanted to help develop the Nevada STEM professionals of tomorrow by encouraging young people to pursue these careers and guiding them toward area jobs. We were tasked by this state office with getting students excited about STEM and helping to set them on a path to a STEM career.

Approach:

Science can be fun. Engineering can be exciting. Technology can be surprising. And STEM careers can be very rewarding — financially and otherwise. These are some of the ideas we wanted to convey to students of all ages, their parents and educators.

We started with a brand name that got right to the point: Nevada STEM Hub.

STEM logo

Tactics:

Logo

The brand mark conveys science with a colorful, stylized molecule model.

Design is friendly and youthful, but not too juvenile.

Website

Colors are bright and playful to help engage kids while providing deep STEM resources for them, their parents and educators. An interactive career guide based on interests and skills guides students toward STEM careers.

STEM Screens
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