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Nevada STEM Hub Brand Story

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Submitted by admin on Thu, 06/01/2017 - 07:34

Challenge

The Nevada State Office of Science, Innovation and Technology wanted to help develop the Nevada STEM professionals of tomorrow by encouraging young people to pursue these careers and guiding them toward area jobs. We were tasked with getting students, parents and educators excited about STEM and helping to set them on a path to a STEM career.

Approach

Science can be fun. Engineering can be exciting. Technology can be surprising. And STEM careers can be very rewarding — financially and otherwise. These are some of the ideas we wanted to convey to students of all ages, their parents and educators.

We started with a brand name that got right to the point: Nevada STEM Hub.

 

Nevada STEM Hub LogoTactics

Logo — The brand mark conveys science with a colorful, stylized molecule model. Design is friendly and youthful, but not too juvenile.

 

 

Website — Colors are bright and playful to help engage kids while providing deep STEM resources for them, their parents and educators. An interactive career guide based on interests and skills guides students toward STEM careers.

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