Men's Urologic Health

Taking a break for men's health

The challenge

Men are not always the best at addressing their health needs. Older men are even more close-lipped about what's ailing them. Throw in a medical condition that many don't understand is treatable, and you've got the recipe for a generation of men who are suffering unnecessarily. Case in point — the enlarged prostate, also known as benign prostatic hyperplasia. The condition typically results in problems with urination — frequent urination, trouble starting or a weak stream — so it's not surprising that men in their 60s and 70s aren't volunteering to talk about it with a doctor. Urology Nevada wants to change that. As Northern Nevada's leader in urologic care, they want to educate aging men about benign prostatic hyperplasia, and guide them toward the treatments that can improve their quality of life.

Urology Nevada Broadcast TV Ad

Our approach

Help normalize potentially awkward conversations about health and break down barriers to seeking care. This commercial first ran on broadcast TV during the NFL playoffs. Not only was our target audience tuning in, they were waiting for that commercial break during the live broadcast to hit the bathroom. We leaned into that.


3,485 users sent to the Urology Nevada website

1.3 million campaign impressions

130,000 video plays

Making potty talk social

The campaign also ran on social platforms, including Meta, YouTube and other digital ad platforms.

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