Marketing a smoke-free initiative
Everyone deserves to breath clear air
The Challenge
The multi-year goal of this campaign is to change local legislation to guarantee every workplace in the Truckee Meadows is smoke-free. Currently, most workplaces enjoy clean air thanks to the 2006 Nevada Clean Indoor Air Act. However, the exceptions — casinos, bars, and some adult entertainment — pose unacceptable health risks to employees and customers. Many of these Nevada venues have entrenched ideas about gambling, adult entertainment and smoking going hand-in-hand, and a fear of change that may alienate some customers.
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![Smoke Free Truckee Meadows logo mockup on white, green and blue background](/sites/default/files/styles/banner_1920_x_1080/public/inline-images/SFTM_module%20mockup1.webp?itok=Z_BKwnZl)