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Ing Brand Story

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Submitted by admin on Thu, 06/01/2017 - 07:48

Challenge

Steven Ing is attempting to reframe an important conversation in society — one about the intelligent management of sexuality. Steven has spent most of his career working with criminal sexual offenders, but he wanted to take his message to a broader audience. His goal is to become a thought leader on sexual intelligence, becoming a resource for inspiration and discussion about all matters related to sexuality.

By working with us, Steven hoped to:

  • Garner local/regional/national media attention
  • Be recognized as the expert on healthy, intelligent management of human sexuality
  • Engage community in conversations to de-stigmatize sexuality
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Approach

We worked with Steven to develop an intimately personal, yet highly professional brand — making him available as an expert to weigh in on all matters pertaining to human sexuality. His unique selling proposition highlights his focus on “intelligent management of sexuality” combined with his background.

Results

Media

  • Contributor to Huffington Post

  • Weekly column on RGJ.com (June 2017-Feb 2018)

  • Multiple appearances on Mornings On Fox

  • Interviews on KUNR (Northern Nevada's National Public Radio), KOLO (ABC affiliate), KTVN (CBS affiliate) 

  • International radio interviews with talk show host Bianca Vlahos

  • Featured regional TEDx speaker 

  • Awarded Mark Twain Community Service Award by the Public Relations Society of America, Sierra Nevada chapter, for bringing the important topic of sexuality into mainstream conversation

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Speaking Engagements

  • American Advertising Federation, Reno chapter

  • NCET

  • Reno Moms Blog

  • Northern Nevada Human Resources Association

  • Facebook Live events with Reno Moms Blog and Reno Dads Blog

Social Media

  • Weekly blogs

  • Podcasts

  • Social media presence: Facebook, Twitter

  • Video

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