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Immunize Nevada

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Submitted by admin on Thu, 06/01/2017 - 07:46

Challenge

In an age of vocal and influential anti-vaxxers, our job was to encourage Nevadans of all ages to get their annual flu vaccine, both to keep them from getting the flu and to keep them from spreading it to others. Our task was further complicated by Affordable Care Act funding nuances that reduced the number of flu vaccine clinics and publicized CDC data stating that the vaccine was not highly effective.

Approach

Fun fact: The flu virus can last up to 24 hours on a surface after leaving its host. While there are plenty of reasons to get a flu vaccine, avoiding getting sick is the most compelling reason for most people. Those who do not typically get an annual vaccination cite as their reason that they never get the flu. But what if the flu virus was all around them, on all the surfaces they touched throughout the day? Would that compel them to protect themselves? We were betting yes.

Using fun, non-threating flu virus “monsters,” viewers were warned of the ubiquity of the flu virus and encouraged to protect themselves in the most effective way possible — by getting a vaccine.

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Results 

Over two flu seasons, percentage increase in Washoe County and Clark County Flu vaccines administered was nearly 6%, with a 2% increase overall statewide, almost 570,000 flu shots were administered during campaign run.

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