Mikalee Byerman, formerly Director of Audience Engagement, has been promoted to Vice President of Strategy for the Estipona Group. In this newly created position, she is responsible for creating comprehensive strategies for clients that tie together diverse campaign elements, all serving to match client objectives with measurable results.
“Estipona Group has grown and expanded our services over the course of the last few years, and the creation of this position is a direct result of our evolution,” said Estipona Group President Edward Estipona. “Given Mikalee’s extensive experience in advertising, public relations, social media and communication strategy, she was the perfect choice to fill this new leadership role.”
Byerman joined the Estipona Group team in January 2014. Her background includes roles as managing editor of the Reno Gazette-Journal’s Custom Publishing Group and director of communications/marketing for the University of Nevada, Reno. She holds a master’s degree in journalism, is an accomplished writer/author and brings almost two decades of communications experience to the team.
“Mikalee is a gifted listener, communicator and leader,” Estipona said. “We know our clients will benefit from her expertise in this critical role.”
For more than 23 years, the Estipona Group has been providing marketing communications that capture attention, engage audiences and deliver results to local, regional and national clients based throughout the United States. For more information, visit www.estiponagroup.com.