The Estipona Group welcomes Jackie Shelton as Vice President of Public Relations. In her role, she is responsible for connecting Estipona Group clients to diverse media outlets, telling their stories to the appropriate audiences, enhancing reputation and establishing thought leadership on behalf of current and future clients.
“I am thrilled that Jackie has joined our team,” said Edward Estipona, president of the Estipona Group. “She brings a high level of public relations strategy, implementation and creative vision to the agency. While we have offered PR assistance before, we are definitely expanding our scope and are proud to bring clients a full range of PR campaign development services through Jackie’s department.”
A graduate of the University of Nevada, Shelton has spent the last 25 years working in all facets of communications — from running two advertising agencies (one of her own) to publishing two of the northern Nevada region’s premiere publications, RLife and Family Pulse. She has also served as an editor for Comstock’s Magazine, along with several parenting magazines. In addition to her magazine work, she was published in 365 Scary Stories, a Barnes & Noble anthology, and twice published in Chicken Soup for the Soul. Shelton also teaches magazine writing at the University of Nevada, Reno’s Reynolds School of Journalism.
“As a virtual agency — meaning we don’t have a brick-and-mortar office, but rather work from home offices — I’m able to devote resources to hiring the best and brightest, instead of paying for expensive office space with flashy conference rooms,” Estipona said. “So the decision to hire Jackie reflects this commitment to best-and-brightest hiring in a time when communication strategy is so important to our clients.”
For more than 20 years, the Estipona Group Advertising and Public Relations team has been providing marketing communications that arrest, engage and deliver results to clients throughout the United States.