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EG Rewind: Stayin' Alive with Francine Burge

EG Rewind: Stayin' Alive with Francine Burge
10.29.18
Mikalee Byerman
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mikalee's picture
Submitted by mikalee on Mon, 10/29/2018 - 20:10

Remember that time we put former Reno Phil conductor Barry Jekowsky in a white disco suit à la John Travolta in Saturday Night Fever? 

Francine Burge does. 

In this episode of EG Rewind, we talk with one of our longtime friends and clients, Francine, who helped us convince Barry to model Jimi Hendrix, The Beatles, Devo and John Travolta in an award-winning campaign.

Find out how Francine and Estipona Group embarked on guerilla campaigns pre-social media, and hear her best advice for anyone invited to a 1.5-hour brainstorm with Edward. 

(Spoiler alert: You might want to stock up on Red Bulls and trail mix.) 

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