Paige got her start in advertising on the mean streets of Boston (well to be exact, it was in the chichi brownstones of Newbury Street). Fleeing East Coast winters, she worked as a freelance copywriter in San Diego before landing in Reno in 1994. For the past quarter century, the Biggest Little City has been steadily and spiritedly growing on her and she is now fully enamored of this slice of recreational nirvana she calls home.
Paige joined the Estipona Group in 2004 after serving as senior writer and co-creative director for TBC Advertising, Reno where she worked predominantly on gaming and tourism accounts. As Vice President of Creative at Estipona Group, Paige oversees the agency’s creative projects and manages the creative team.
Paige strives to be an idea catalyst, inspiring creative thinking in her team. One of the benefits of being part of a small, laterally-organized team — during her years with the agency, there have never been more than 12 Estiponies — is close collaboration with every team member on nearly every project. Although her background is in writing, on a given day she may be helping with social media strategy, guiding design direction or making media buy suggestions. And members of the PR, Account or Analytics teams may be supporting writing efforts of making campaign recommendations.
Driven by strategy, Paige believes the most effective work results from an intimate understanding of her clients and their business. That means going deep, asking a lot of questions and basically getting up in her clients’ business to develop the best communication solutions. Her most rewarding and successful client relationships are those where she isn’t simply giving the client what they ask for, but is entrusted to understand and then solve their marketing challenge, moving them toward their business goals.
Paige’s extensive brand marketing experience includes national, regional and local clients. Recently, she and her Estipona teammates were on the forefront of Nevada’s COVID-19 vaccination education campaign. In recent years, she has developed innovative and effective campaigns for a variety of healthcare clients, including community health centers and physician specialists, Nevada government agencies, regulatory compliance, for-profit career training, and non-profit community philanthropy.
Paige graduated cum laude from Tufts University in Medford, Massachusetts, with a thoroughly liberal arts education, a BA in English and a love of fresh clams and public art. She is quite content in her adopted home town of Reno, where the art and food scenes just keep getting better, epic snowboarding is 35 minutes away and they keep building new mountain bike trails out her back door. You’ll often find this enthusiastic sports mom on the bleachers with her husband of 21 years, cheering on their talented multi-sport son.
Hired by Estipona Group the month before her now 17-year-old son was born, Paige is one of the longest-serving female creative directors in Northern Nevada.