A Brand refresh

Giving kids and parents reason to smile at the dentist's office

The challenge

With a focus on caring for young children and those with special needs, the Wild About Smiles brand needs to be fun and approachable for children and their parents. We sought to take the essence of their playful, animal-themed brand and create materials that appealed to the modern parent.

We started with a new logo, one that was simpler, cleaner, more legible, and easier to reproduce on various materials, while maintaining the brand's playfulness.

We employed real patients and staff to help tell the Wild About Smiles story with new photography, a new website, and a video. We also developed a social media posting schedule that incorporated new imagery and a more intentional aesthetic.