"That's a good question."
Christine Almendras’ parents expected their first-generation Filipino-American daughter to follow the traditional career of nursing. Unfortunately for them, Christine isn’t traditional (and has a phobia of needles), so she defied her family's wishes to pursue a career she was passionate about — graphic design. Fortunately for her, and Estipona Group, she is a really talented graphic designer.
For Christine, the joy of design starts with the process of imagining how words and concepts can be communicated in a visually engaging way. She loves to see her work take shape and admits to being a bit of a perfectionist, obsessed with details most people may never notice. Her curiosity to learn, grow and push herself to explore new styles makes her designs impactful and makes her a great team collaborator.
Prior to working with Estipona Group, Christine was a senior graphic designer at a Reno-based agency where she focused on branding, print and digital design for hospitality and nonprofit clients. At Estipona Group, she works on the whole gamut of design, including branding, packaging, print and digital design for a roster of mostly nonprofit, healthcare and government clients. She appreciates working with a values-driven agency focused on doing work that makes the community a better place.
Born in Corsicana, Texas, and raised in Las Vegas, Christine came north to attend the University of Nevada, Reno, graduating Magna Cum Laude with a BA in Journalism (Visual Communications) and Minors in Art Studio and Communication Studies in 2019. While at the University, her involvement with several clubs proved pivotal to her career path. As part of the Joe Crowley Student Union marketing team and a member of Kappa Phi Lambda Sorority and Circle K International service organizations, she was often called on to lend her natural design skills to projects. As her skills and confidence grew, so did the accolades and support from those she worked with and, eventually, her family, cementing her decision to pursue design as a career.
Ever in pursuit of purposeful work and proud of her immigrant roots, Christine founded a small business in 2020, Femme Flora Design, that supports Asian American Pacific Islander (AAPI) women in creative fields and celebrates Asian culture through fun, colorfully designed items available in local stores and online.
When she’s not obsessing over Pinterest mood boards, you can find her shuffling (the dance, not cards), attending EDM festivals around the West with her partner, Jacob, or taking her Labrador Retriever, Zula, on a brisk walk around Reno. A self-described foodie, Christine is always ready to meet up for some good dim sum, boba, sushi or ramen.