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Public & Media Relations

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Submitted by admin on Thu, 08/03/2017 - 01:07
Event Planning, Strategy, Outreach

Public and media relations are the yin to advertising’s yang. It’s a strategy-minded, calculated way to increase your brand awareness, position yourself or your organization as an expert in the field, and generally raise your profile with a certain third-party panache. Using a variety of media outlets and community platforms as your megaphone, PR and outreach enable us to put you and your message front and center — a.k.a. your rightful place.

Other aspects of public and media relations include reputation management, crisis planning, training and management, and community outreach and events that build good will toward your organization.

10.30.19
Mikalee Byerman
Mikalee facilitating a focus group.
Think for a moment about all of the tools we have at our disposal that serve to replace the need for interpersonal, face-to-face conversation. Ironically, some have names like Siri and Alexa that
09.20.19
Mikalee Byerman
crowd at recent Estipona Group speaking engagement
Do you freak the freak out over speaking engagements? If so, here's something to help you relax: They're not only awesome professional development opportunities, but they also can make a valuable
08.28.19
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NCET Biz Bite Luncheon: How to Train Your Brain for Success with Mikalee Byerman How many times have you entertained this thought: If only I were smarter or more talented, I could be more successful