You are here

Getting the Tahoe-Pyramid Trail rolling

Submitted by pgaleoto on Wed, 05/09/2018 - 14:28

While the Tahoe-Pyramid Bikeway had long since gotten rid of its training wheels — it's 15 years old and almost complete – it was facing an identity crisis in 2018. The ambitious project – connecting Lake Tahoe to Pyramid Lake along the Truckee River with a 116-mile trail – has made incredible progress with only two short sections remaining to complete it. However, the word "bikeway" implied a tidy paved path that is not the reality of this part dirt, part gravel, part paved route. The route was also open to hikers who did not necessarily know they were welcome based on the name.

Based on Estipona Group’s passion for the great Nevada outdoors and branding know-how, we were asked to consult on this dilemma. After the client conducted internal research, EG made the following recommendations to help users hit the road (read: trail) with confidence:

  • Rename the path the Tahoe-Pyramid Trail
  • Add a tagline which helps describe it 
  • Maintain brand awareness by subtly tweaking the existing logo

The Tahoe-Pyramid Trail now sports a new tagline and logo refresh, compliments of the Estipona Group.

09.21.20
Mikalee Byerman
Marketing for Northern Nevada HOPES - little girl
One of the very first times the Estipona Group team sat down with Northern Nevada HOPES CEO Sharon Chamberlain, she said these words:  “We SEE the patients, and we meet them where they are — free of
08.27.20
Jackie Shelton
We’ve been powerhouse networking over croissants, breakfast meat and fruit during WIN breakfasts for many years, so when our agency was asked in 2019 to become their marketing agency of record, it
08.19.20
Chelsey Brice
The Estipona Group is seeking a full-time digital specialist to implement and help lead our digital marketing efforts. We’re looking for someone who is open to learning and growing the department