Marketing has never been a field that can rest on its laurels. As we enter a new decade, ensuring our brands stay relevant to audiences continues to be a challenging and ever-moving goal. So buckle up, 2020 is ushering in some fascinating cultural trends that marketers need to watch.
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When you’ve got a lot of information about work-based learning to share with diverse audiences throughout the state of Nevada, you need a well-designed, hard-working, robust website. For The Governor’s Office of Workforce Innovation for a New Nevada, the hard-working, creative marketing agency that built that website was the Estipona Group.
What’s involved in creating an accessible website that is also ADA-compliant? Research skills, patience, creativity and a strategic mind.
And time with end users — lots of time with end users. Read more about how the Estipona Group attacked the issue below.
For nearly half our agency life (12 years!), CJ Manthe has been our client, friend and favorite number cruncher. Find out why she’s stuck with us through three jobs, a recession and numerous promotions. And why she and Ed may be summoned at a moment’s notice to save the world.
It was time for a direct-to-customer intervention with client Nevada Housing Division. We were up for the task.
First off: We do not hire clients based on our ability to use puns in copy and headlines.
However, it’s pretty darn fun and entertaining (yes, we’re word nerds) when it occurs naturally.
And now with the above disclaimer out of the way, here’s the story.
So, there’s nothing sexy or exciting about needing eye glasses.
Or is there?
In 1999, David Branby joined a six-year old upstart advertising agency named Envision, run by a cheeky 26-year old named Edward. Hijinks ensued.
In this episode of EG Rewind, we take a jog down memory lane with David, one of the Estipona Group’s early Creative Directors.
The two reminisce about how David got his suitcase (er, foot) in the door, road trips, Friday afternoon margaritas and lots of great creative work done on behalf of clients.
Take a listen.
Smokey and the Bandit. Convoy. BJ and the Bear. Estipona Group.
What do these all have in common? They all have something to do with truckers, duh. And while we at the Estipona Group never thought we’d be working in the trucking industry, this is one of the coolest parts of our jobs: getting to dabble in all sorts of industries — without actually having to do the actual (and usually tough) work of the business.
I was 23 years old and fresh out of college. With a business degree (marketing focus) and a minor in journalism (advertising focus) under my belt, I had big hopes and even bigger dreams.
That was before the period I call my “Six months of 20 rejections.”
That’s right, within half a year of graduating, I received approximately 20 rejections from agencies, corporations and non-profits. I had been told “no thank you” so many times that I almost lost my spirit.
But anyone who has spent time with me knows I’m a fairly optimistic person.
Do you know why we love our clients? Well, among the many, many reasons: working with them makes us smarter.
Let’s take a look at OSIT for example. The Nevada State Office of Science, Innovation and Technology (OSIT) has a mission to inform students, parents and educators about science, technology, engineering and math education (STEM) and encourage careers in those fields.