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Jackie Shelton Joins Estipona Group as Vice President of Public Relations

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Submitted by Edward Estipona on Fri, 02/28/2014 - 00:00
The Estipona Group welcomes Jackie Shelton as Vice President of Public Relations. In her role, she is responsible for connecting Estipona Group clients to diverse media outlets, telling their stories to the appropriate audiences, enhancing reputation and establishing thought leadership on behalf of current and future clients.

Sierra Nevada Cancer Center

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Submitted by Edward Estipona on Sun, 02/09/2014 - 00:00

Previously, SNCC had a website built for them by a company that does template-based sites for medical practices. While it had most key elements, it had a confusing navigation, little unique content and no individual brand identity. The new site offers very intuitive navigation for users, large buttons for the most referenced content and a unique brand and personality.

Ouch! My business was attacked on Facebook! Three simple things you need to know

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Submitted by Edward Estipona on Sat, 01/12/2013 - 00:00

facebook attack
One of my dearest friends is the owner of her own company and she is relatively new to social media.  She was extremely excited when she had one of her employees set up a Facebook page where she had this employee post all kinds of information on the day’s specials, sales and promotions.

We pledge to be foolish in 2013.

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Submitted by Edward Estipona on Tue, 01/01/2013 - 00:00

We pledge to be foolish in 2013. I know it sounds a bit crazy, but give me a chance to explain. During this time of year, I tend to do a lot of self-evaluation of the company and myself. As usual, I start with a year review of the good and the bad trying to find patterns and correlations with our actions and the outcomes.


Mikalee Byerman
how digital retargeting spoils the holidays, illustrated
Our VP of Strategy offers insights into the strategy of digital retargeting. In doing so, she has specific ideas about how you can elude this functionality — specifically if you are shopping for the
Mikalee Byerman
Mikalee facilitating a focus group.
Think for a moment about all of the tools we have at our disposal that serve to replace the need for interpersonal, face-to-face conversation. Ironically, some have names like Siri and Alexa that
Mikalee Byerman
crowd at recent Estipona Group speaking engagement
Do you freak the freak out over speaking engagements? If so, here's something to help you relax: They're not only awesome professional development opportunities, but they also can make a valuable
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