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Mikalee Byerman Joins Estipona Group as Director of Audience Engagement

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Submitted by Edward Estipona on Wed, 09/03/2014 - 00:00
Mikalee Byerman

Mikalee Byerman has been retained by the Estipona Group as its Director of Audience Engagement. In the new position for the communications agency, Byerman is responsible for identifying and creating engagement opportunities for clients and their audiences, primarily through written digital channels using social media.

Estipona Group Retained by Discalced Carmelites of the California-Arizona Province

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Submitted by Edward Estipona on Fri, 05/09/2014 - 00:00

The Estipona Group has been hired by the Discalced Carmelite Friars of the California-Arizona Province to help publicize the organization’s celebration of the 500th anniversary of the birth of Saint Teresa of Avila — founder of the Discalced Carmelite Order, Roman Catholic saint and first woman Doctor of the Church.


Mikalee Byerman
how digital retargeting spoils the holidays, illustrated
Our VP of Strategy offers insights into the strategy of digital retargeting. In doing so, she has specific ideas about how you can elude this functionality — specifically if you are shopping for the
Mikalee Byerman
Mikalee facilitating a focus group.
Think for a moment about all of the tools we have at our disposal that serve to replace the need for interpersonal, face-to-face conversation. Ironically, some have names like Siri and Alexa that
Mikalee Byerman
crowd at recent Estipona Group speaking engagement
Do you freak the freak out over speaking engagements? If so, here's something to help you relax: They're not only awesome professional development opportunities, but they also can make a valuable
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