I’m hoping we can have a conversation about something, and I want to begin by telling you that this makes me very uncomfortable — because while I’ve been thinking about and dealing with these issues that I’d like to discuss for decades, I’ve mostly handled it by keeping my head down and pushing through.
CEO Edward Estipona talks about why supporting 100% smoke-free bars and casinos in Northern Nevada makes sense — now more than ever before.
I remember being a teenager in Reno — just driving age — and my mom would ask me to pick her up from a local casino. She had spent a few hours there playing her favorite video poker machines. And when she got in the car, she always smelled like a lit cigarette.
Edward Estipona, President of the Estipona Group, talks takeaways
after spending the last year reminiscing about 25 years in business.
About the Job
The person in this role will be responsible for developing and executing killer ideas (though to be clear, not literally “killer,” as that’s bad for business) for digital content including social media campaigns. They will also develop digital strategy, manage digital media buys and evaluate metrics for all of the above on behalf of our super-spectacular clients.
Is this you?
I was recently honored and humbled to receive the 2017 “Friend of the Foundation” award from the Community Foundation of Western Nevada, a philanthropic organization that is near and dear to my heart.
Quick fact: Did you know in its 19 years in existence, the Community Foundation has awarded $100 million in grants locally? Now that’s impressive.
Anyhow, back to the focus of this post — which, by the way, is not about me or my award. It’s about you.
If the Estipona Group had to collectively compile a Top 10 list of potential superpowers, near the top of the list would be “Help build Nevada’s future workforce.”
Mikalee Byerman is the new VP of Strategy for the Estipona Group.
A brand is a deeply personal thing. In many ways, it’s like a signature — a physical representation of who, what and sometimes even WHY a business is.
Considering I’ve owned an advertising agency for more than 23 years, I’ve learned something profound over the course of this experience:
Holidays + working with creative people = crazy ideas
Lots of crazy ideas.
More than 10,000 diaper changes will now be available to disadvantaged babies and toddlers in the Reno-Sparks area, thanks to the Estipona Group’s Diaper Duty diaper drive, held February 15 through February 29, 2016.
775.786.4445
