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EG Rewind: Those Who Can, Teach Like Carol Quinn

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Submitted by mikalee on Tue, 04/24/2018 - 17:58

Carol Quinn, retired art educator for the Washoe County School District, is pretty much THE reason Estipona Group is now celebrating 25 years.

It was her simple suggestion — “Take a graphic design course. It should be an easy A!”— that ultimately led Edward down the path toward a career in design, and eventually, opening his own agency.

For those who say teaching is a superpower, meet Carol Quinn: Educator, friend, foundation-layer for 25 years of Estipona Group success — and superhero extraordinaire.

 

LBD of Direct Mail Gets a Style Infusion

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Submitted by mikalee on Mon, 04/09/2018 - 19:13

Which one of these things is NOT like the others?

a.) A little black dress
b.) Feathered bangs held in place by an entire can of AquaNet
c.) A well-tailored navy blazer
d.) Mail

You said “Mail,” right? Gotcha! Because sure, those other items loosely have something to do with fashion — but come on, feathered hair? Definitely not something we’d call “classic.” 

The rest — an LBD, navy blazer and mail — these are all standards. And they’re here to stay.

Ready to Commit a Random Act of Pie-ness?

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Submitted by mikalee on Mon, 03/12/2018 - 12:52

You’ve heard of the concept of “random acts of kindness,” yes? When a totally random someone does something completely unexpected and awesome for you?

Well we’re hijacking the concept, and substituting “pie” for “kind,” because they kinda sound alike, and also in celebration of pi(e) day, which is Wednesday, because it’s 3.14 if you write the date with a period, which is the mathematical number for pi, which is useful and awesome in lots of mathematical applications.

Still with us? Cool.

4 Tips to Game the New Facebook Algorithm as Told Through Gifs

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Submitted by mikalee on Thu, 02/15/2018 - 21:20

#NewYearNewMe didn’t just apply to our fellow humans this year, it also hit our favorite social media platforms big time. New algorithms. New restrictions. New features. Basically, new everything. The leader of the revamp pack was Facebook. Starting at the end of 2017 and charging into 2018, the social platform made some major changes that have already made a huge impact in the social media community.

In other words, you’re probably feeling like this dude: Supremely frustrated.

Home Means Nevada: Estipona Group Resolves to Fight Housing Crisis

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Submitted by mikalee on Tue, 11/14/2017 - 16:39

In many ways, “home” is everything. It’s where we feel safe and grounded, where we recharge for every new day, where we gather with loved ones and where we plan out our futures. With this in mind, we as an agency have committed ourselves to helping more of our neighbors find a home of their own.

RELATED: Estipona Putt-Putt Classic Raises $2,000 for New Community Foundation Fund to Benefit Reno Homeless

Estipona Loves: Fall!

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Submitted by mikalee on Fri, 10/20/2017 - 15:48

The vast majority of us at the Estipona Group are rational, reasonable and normal. In other words, we’re lovers of fall.

The minority? Well, let’s just say we may or may not have one irrational, unreasonable and abnormal person on our team, and his name rhymes with Pedward Lestipona.  

Regardless, MOST of us are celebrating our favorite season — one that can include 90+ temps and snow in the same week — by talking about what makes fall in northern Nevada the very best.

Check it out for yourself.

Estipona Loves: Irrational Fears

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Submitted by mikalee on Fri, 10/13/2017 - 12:00

It’s Friday the 13th, and it’s October, and it’s only a few weeks before the scariest holiday of the year.

So what does all that mean? We’re pretty much scared AF! (As an aside, “AF” does mean “All Fall,” right? Thought so.) 

So anyhow: What scares us, exactly? As part of our ongoing “Estipona Loves” vlog series, we’re talking about our irrational fears.

We hope you’ll leave a comment and share your irrational fears as well. Because misery loves company.

(Oh yeah: MISERY! The ankle scene! Kathy Bates! Even MORE things to fear!)  

Pages

11.26.19
Mikalee Byerman
how digital retargeting spoils the holidays, illustrated
Our VP of Strategy offers insights into the strategy of digital retargeting. In doing so, she has specific ideas about how you can elude this functionality — specifically if you are shopping for the
10.30.19
Mikalee Byerman
Mikalee facilitating a focus group.
Think for a moment about all of the tools we have at our disposal that serve to replace the need for interpersonal, face-to-face conversation. Ironically, some have names like Siri and Alexa that
09.20.19
Mikalee Byerman
crowd at recent Estipona Group speaking engagement
Do you freak the freak out over speaking engagements? If so, here's something to help you relax: They're not only awesome professional development opportunities, but they also can make a valuable
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