mikalee's blog

Do you freak the freak out over speaking engagements? If so, here's something to help you relax: They're not only awesome professional development opportunities, but they also can make a valuable impact on your company's bottom line. Here, Estipona Group VP of Strategy Mikalee Byerman offers some tips, tricks and tactical reminders. 

I have two speaking engagements happening in the next three weeks — which means I’m currently binge-cleaning my office.

Here are some tips about creating an e-newsletter that will engage and generate results. Especially when using doll parts, some assembly may be required. If this makes no sense, please keep reading. 

We once sent an email newsletter featuring a story about how to make DIY home décor using dismembered dolls. And that email newsletter earned us a new client. 

True story. 

So let’s get to the burning question first: How exactly does one make DIY home décor from dismembered dolls? 

Today we celebrate 10 years of being a high-performing virtual agency, one that allows us to free our creativity, work collaboratively — and pass the savings along to our awesome clients.  

Ten years ago today, something spectacular happened to the Estipona Group. 

You’ve heard the questions and conspiracy theories, but we’ve done the research, and guess what? Facebook really is listening. So are your other devices. Here’s how that affects advertising, why you should care — and how to lock your devices down. Short of moving all conversations to a cone of silence, that is. 

In a recent Estipona team meeting, our VP of Creative, Paige Galeoto, was sharing a seemingly inconsequential tidbit about her life: Namely, the fact that she had recently purchased recyclable produce bags for her trips to Raley’s. 

The Estipona Putt-Putt Classic is just around the corner: May 29, 4:30-7:30 p.m., at Magic Carpet Golf. Here are all the ways this third annual event is all new! And improved, for people who are into that kind of thing. 

It is the most anticipated mini-golf tournament of the entire mini-golf season in the entire world. 

She has a well-rounded education practically designed for agency success, a fixation on documenting media consumption and glorious skin. Meet Dani, our new Digital Media Coordinator.

Herein, our VP of Strategy asserts that the decision about capitalizing the “N” in “Northern” should not, in fact, be made on a case-by-case basis:
“Northern Nevada” should once and for all have two capital "N"s. Disagree? Fight her. 

For my entire career, I’ve been a writer. And as such, when writing on their behalf, I’ve asked the same question of practically every client and employer:

“So, do we capitalize the ‘N’ in ‘Northern' when it appears before 'Nevada?'”

When we say “glitter,” what comes to mind? 

Annoying. Insidious. Bad for the Earth. And probably some association with strippers, right? 

But, funny story: Glitter is actually gloriously beautiful. And it’s intended to be abundant and sparkly and all the happy things. 

’Tis the season for joy, merriment, celebration — and perhaps just a few holiday-inspired headaches. Yup, we feel ya. 

And those headaches were the very inspiration for this year’s Estipona Group holiday card. 

Perhaps never before has a gym membership been so valuable. 

Estipona Group may just have a 15-year-employee in Paige Galeoto because she belonged to 24-Hour Fitness —the same gym also attended by one of our former partners, which is when our seek-and-acquire mission went into full swing. 

Hear the whole stalking story in this episode of EG Rewind. Also learn about Paige's favorite campaigns, what she really thinks of Edward and his “good gut” and how she initially pictured her future career in advertising (power suits with shoulder pads may have been involved).