We’re multiplying like — well, estiponies around here! For most of our modern history, the Estipona Group has been a small but mighty team – scrappy in stature but packing a powerful strategic punch. Recently, we’ve become slightly less small but far mightier due to some prolifically creative new additions, so it’s time to introduce you to the new faces you may have noticed in some of our posts or meetings.
Weren't we just adorable back in January 2020 when we decided to write a blog predicting marketing trends for 2020 based on social and cultural influences?
Little did we know that the whole world would turn upside down about a month later, considering not a single one of us mentioned fashionable face masks or emo "we're all in this together" video creation.
We’ve seen them before: IHOP is changing its name to IHOB, aka the International House of Burgers. Domino’s is delivering pizzas using reindeer. The mere existence of those ginormous cellophaned Easter baskets that look AMAZING, but are actually just full of plastic grass, Styrofoam, crumpled up butcher paper and crap.
One of the very first times the Estipona Group team sat down with Northern Nevada HOPES CEO Sharon Chamberlain, she said these words:
“We SEE the patients, and we meet them where they are — free of judgment.”
We knew in that moment that it was meant to be — we were their match made in marketing heaven. Over the years, the Estipona Group has developed a niche in supporting community and public health initiatives through advertising, public relations and marketing campaigns.
We know, we know — you expect the sarcastic, slightly scoff-y response from us to the question in the headline. But I was immediately shot down by my positivity-focused colleagues when I initially offered my response: anxiety, sleeplessness, germophobia, fear of people.
Virtual meetings come with their own set of challenges — namely, those related to creativity and collaboration.
We have ideas.
We tend to spend a good chunk of time at the beginning of most meetings analyzing #PaigesHair.
Yes, it’s that good: It totally deserves its own hashtag.
Update: We've all been working from home for a few weeks now (well, TBH, we've been doing it for the past 11 years), so join us April 8 at 3 p.m. for an NCET webinar called "Next-Level WFH Tips: Creativity & Collaboration." Stay tuned for the link. In the meantime, below, read more insights about working from home provided by our team of remote employees.
As we begin year 2 of justthepositive.com, the Estipona Group asks you for one thing: to continue seeking out and shining a spotlight on all that is positive in our spectacular community of Northern Nevada.
Last February, we at the Estipona Group made a big request: We asked you to embark with us on a journey to embrace the positive in ways our community hasn’t done before.
As part of our series on bringing the humanity back to the digital age, we asked Creative Director Paige Galeoto about the value of traveling with clients. Here are her insights.
Our VP of Strategy offers insights into the strategy of digital retargeting. In doing so, she has specific ideas about how you can elude this functionality — specifically if you are shopping for the holidays and don’t want your family to know exactly what’s under the tree.
Dear Internet: Thanks for ruining the holidays, yet again.
Seriously. This happens every year around this time. I begin searching meticulously for the perfect presents for my three children, who range in age from 6 to 20.
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