You are here

mikalee's blog

Inspo for Creativity and Collaboration in Virtual Meetings: #PaigesHair and Beyond

mikalee's picture
Submitted by mikalee on Fri, 04/17/2020 - 16:37

Virtual meetings come with their own set of challenges — namely, those related to creativity and collaboration.
We have ideas.

We tend to spend a good chunk of time at the beginning of most meetings analyzing #PaigesHair.

Yes, it’s that good: It totally deserves its own hashtag.

Social Distancing at Work: Tips for Transitioning to Working from Home

mikalee's picture
Submitted by mikalee on Fri, 03/13/2020 - 13:51

Update: We've all been working from home for a few weeks now (well, TBH, we've been doing it for the past 11 years), so join us April 8 at 3 p.m. for an NCET webinar called "Next-Level WFH Tips: Creativity & Collaboration." Stay tuned for the link. In the meantime, below, read more insights about working from home provided by our team of remote employees.

Happy Birthday to Our Bouncing Baby Website, Just the Positive!

mikalee's picture
Submitted by mikalee on Thu, 02/27/2020 - 12:55

As we begin year 2 of justthepositive.com, the Estipona Group asks you for one thing: to continue seeking out and shining a spotlight on all that is positive in our spectacular community of Northern Nevada.just the positive year-in-review

Last February, we at the Estipona Group made a big request: We asked you to embark with us on a journey to embrace the positive in ways our community hasn’t done before.

Don’t Let Retargeting Campaigns Cyber-Spoil the Holidays

mikalee's picture
Submitted by mikalee on Tue, 11/26/2019 - 02:54

Our VP of Strategy offers insights into the strategy of digital retargeting. In doing so, she has specific ideas about how you can elude this functionality — specifically if you are shopping for the holidays and don’t want your family to know exactly what’s under the tree.

Dear Internet: Thanks for ruining the holidays, yet again. 

Seriously. This happens every year around this time. I begin searching meticulously for the perfect presents for my three children, who range in age from 6 to 20.

Let’s Bring Humanity Back to the Digital Age

mikalee's picture
Submitted by mikalee on Wed, 10/30/2019 - 17:13

Think for a moment about all of the tools we have at our disposal that serve to replace the need for interpersonal, face-to-face conversation. Ironically, some have names like Siri and Alexa that sound like they might be close personal friends. Others are more subtle, like the fact that you can answer your door through your Ring without the need for physical proximity or order groceries with a single swipe of an app.

Speaking Engagements: Scarier than Clowns in Sewers, or Valuable Marketing Tactic?

mikalee's picture
Submitted by mikalee on Fri, 09/20/2019 - 11:51

Do you freak the freak out over speaking engagements? If so, here's something to help you relax: They're not only awesome professional development opportunities, but they also can make a valuable impact on your company's bottom line. Here, Estipona Group VP of Strategy Mikalee Byerman offers some tips, tricks and tactical reminders. 

I have two speaking engagements happening in the next three weeks — which means I’m currently binge-cleaning my office.

The OG Digital Marketing Powerhouse Is Making a Comeback. Do NOT Be Left Behind. 

mikalee's picture
Submitted by mikalee on Tue, 06/18/2019 - 13:52

Here are some tips about creating an e-newsletter that will engage and generate results. Especially when using doll parts, some assembly may be required. If this makes no sense, please keep reading. 

We once sent an email newsletter featuring a story about how to make DIY home décor using dismembered dolls. And that email newsletter earned us a new client. 

True story. 

So let’s get to the burning question first: How exactly does one make DIY home décor from dismembered dolls? 

Celebrating 10 Years of Virtualness (Virtuality? Virtualhood? Virtualosity? Nevermind — You Get It.) 

mikalee's picture
Submitted by mikalee on Thu, 05/09/2019 - 12:27

Today we celebrate 10 years of being a high-performing virtual agency, one that allows us to free our creativity, work collaboratively  and pass the savings along to our awesome clients.  

Ten years ago today, something spectacular happened to the Estipona Group. 

Shhhhhh, Facebook Actually Is Listening: Surveillance Marketing Explained

mikalee's picture
Submitted by mikalee on Tue, 04/23/2019 - 17:55

You’ve heard the questions and conspiracy theories, but we’ve done the research, and guess what? Facebook really is listening. So are your other devices. Here’s how that affects advertising, why you should care — and how to lock your devices down. Short of moving all conversations to a cone of silence, that is. 

In a recent Estipona team meeting, our VP of Creative, Paige Galeoto, was sharing a seemingly inconsequential tidbit about her life: Namely, the fact that she had recently purchased recyclable produce bags for her trips to Raley’s. 

Pages

06.15.20
Paige Galeoto
Hold one moment please: Our team and client are currently performing an obnoxious happy dance around our respective home offices. OK, we’re back. Thanks for waiting.
05.26.20
Dani Rawson
Yay! You’ve decided to take on the world of social media for your business, but where do you even start? When it comes to setting up social media accounts, we’ve got some tips and tricks to help you
04.17.20
Mikalee Byerman
Virtual meetings come with their own set of challenges — namely, those related to creativity and collaboration. We have ideas. We tend to spend a good chunk of time at the beginning of most meetings
Subscribe to RSS - mikalee's blog