You are here

mikalee's blog

Say ‘Hey’ to a Few New Friendly Creatives

mikalee's picture
Submitted by mikalee on Thu, 06/24/2021 - 15:09

We’re multiplying like — well, estiponies around here! For most of our modern history, the Estipona Group has been a small but mighty team – scrappy in stature but packing a powerful strategic punch. Recently, we’ve become slightly less small but far mightier due to some prolifically creative new additions, so it’s time to introduce you to the new faces you may have noticed in some of our posts or meetings. 

Our Predictions: Top Marketing Trends for 2021

mikalee's picture
Submitted by mikalee on Thu, 01/28/2021 - 15:59

Weren't we just adorable back in January 2020 when we decided to write a blog predicting marketing trends for 2020 based on social and cultural influences?

Little did we know that the whole world would turn upside down about a month later, considering not a single one of us mentioned fashionable face masks or emo "we're all in this together" video creation.  

Helping HOPES: Marketing a Small-Budget Client with a Big Mission

mikalee's picture
Submitted by mikalee on Mon, 09/21/2020 - 19:41

One of the very first times the Estipona Group team sat down with Northern Nevada HOPES CEO Sharon Chamberlain, she said these words: 

“We SEE the patients, and we meet them where they are — free of judgment.” 

We knew in that moment that it was meant to be — we were their match made in marketing heaven. Over the years, the Estipona Group has developed a niche in supporting community and public health initiatives through advertising, public relations and marketing campaigns. 

What Has Quarantine Given You?

mikalee's picture
Submitted by mikalee on Wed, 07/29/2020 - 19:24

We know, we know — you expect the sarcastic, slightly scoff-y response from us to the question in the headline. But I was immediately shot down by my positivity-focused colleagues when I initially offered my response: anxiety, sleeplessness, germophobia, fear of people. 

Inspo for Creativity and Collaboration in Virtual Meetings: #PaigesHair and Beyond

mikalee's picture
Submitted by mikalee on Fri, 04/17/2020 - 16:37

Virtual meetings come with their own set of challenges — namely, those related to creativity and collaboration.
We have ideas.

We tend to spend a good chunk of time at the beginning of most meetings analyzing #PaigesHair.

Yes, it’s that good: It totally deserves its own hashtag.

Social Distancing at Work: Tips for Transitioning to Working from Home

mikalee's picture
Submitted by mikalee on Fri, 03/13/2020 - 13:51

Update: We've all been working from home for a few weeks now (well, TBH, we've been doing it for the past 11 years), so join us April 8 at 3 p.m. for an NCET webinar called "Next-Level WFH Tips: Creativity & Collaboration." Stay tuned for the link. In the meantime, below, read more insights about working from home provided by our team of remote employees.

Happy Birthday to Our Bouncing Baby Website, Just the Positive!

mikalee's picture
Submitted by mikalee on Thu, 02/27/2020 - 12:55

As we begin year 2 of, the Estipona Group asks you for one thing: to continue seeking out and shining a spotlight on all that is positive in our spectacular community of Northern Nevada.just the positive year-in-review

Last February, we at the Estipona Group made a big request: We asked you to embark with us on a journey to embrace the positive in ways our community hasn’t done before.

Don’t Let Retargeting Campaigns Cyber-Spoil the Holidays

mikalee's picture
Submitted by mikalee on Tue, 11/26/2019 - 02:54

Our VP of Strategy offers insights into the strategy of digital retargeting. In doing so, she has specific ideas about how you can elude this functionality — specifically if you are shopping for the holidays and don’t want your family to know exactly what’s under the tree.

Dear Internet: Thanks for ruining the holidays, yet again. 

Seriously. This happens every year around this time. I begin searching meticulously for the perfect presents for my three children, who range in age from 6 to 20.


Kyle Brice
Estipona Group is seeking a full-time digital media specialist to set up, manage and report on our digital marketing efforts. As digital marketing is constantly changing, the ideal candidate will be
Paige Galeoto
Edward as an elf
Nothing ushers in the holiday season quite like a classic holiday movie. So, to share that joy-of-the-season with all of you, we reimagined some of our favorite holiday movies with our very own merry
Paige Galeoto
estipona group copywriting intern
Estipona Group is seeking the write copywriting intern to support the Senior Writer during the spring 2022 semester.
Subscribe to RSS - mikalee's blog