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Helping HOPES: Marketing a Small-Budget Client with a Big Mission

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Submitted by mikalee on Mon, 09/21/2020 - 19:41

One of the very first times the Estipona Group team sat down with Northern Nevada HOPES CEO Sharon Chamberlain, she said these words: 

“We SEE the patients, and we meet them where they are — free of judgment.” 

We knew in that moment that it was meant to be — we were their match made in marketing heaven. Over the years, the Estipona Group has developed a niche in supporting community and public health initiatives through advertising, public relations and marketing campaigns. 

What Has Quarantine Given You?

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Submitted by mikalee on Wed, 07/29/2020 - 19:24

We know, we know — you expect the sarcastic, slightly scoff-y response from us to the question in the headline. But I was immediately shot down by my positivity-focused colleagues when I initially offered my response: anxiety, sleeplessness, germophobia, fear of people. 

Inspo for Creativity and Collaboration in Virtual Meetings: #PaigesHair and Beyond

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Submitted by mikalee on Fri, 04/17/2020 - 16:37

Virtual meetings come with their own set of challenges — namely, those related to creativity and collaboration.
We have ideas.

We tend to spend a good chunk of time at the beginning of most meetings analyzing #PaigesHair.

Yes, it’s that good: It totally deserves its own hashtag.

Social Distancing at Work: Tips for Transitioning to Working from Home

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Submitted by mikalee on Fri, 03/13/2020 - 13:51

Update: We've all been working from home for a few weeks now (well, TBH, we've been doing it for the past 11 years), so join us April 8 at 3 p.m. for an NCET webinar called "Next-Level WFH Tips: Creativity & Collaboration." Stay tuned for the link. In the meantime, below, read more insights about working from home provided by our team of remote employees.

Happy Birthday to Our Bouncing Baby Website, Just the Positive!

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Submitted by mikalee on Thu, 02/27/2020 - 12:55

As we begin year 2 of justthepositive.com, the Estipona Group asks you for one thing: to continue seeking out and shining a spotlight on all that is positive in our spectacular community of Northern Nevada.just the positive year-in-review

Last February, we at the Estipona Group made a big request: We asked you to embark with us on a journey to embrace the positive in ways our community hasn’t done before.

Don’t Let Retargeting Campaigns Cyber-Spoil the Holidays

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Submitted by mikalee on Tue, 11/26/2019 - 02:54

Our VP of Strategy offers insights into the strategy of digital retargeting. In doing so, she has specific ideas about how you can elude this functionality — specifically if you are shopping for the holidays and don’t want your family to know exactly what’s under the tree.

Dear Internet: Thanks for ruining the holidays, yet again. 

Seriously. This happens every year around this time. I begin searching meticulously for the perfect presents for my three children, who range in age from 6 to 20.

Let’s Bring Humanity Back to the Digital Age

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Submitted by mikalee on Wed, 10/30/2019 - 17:13

Think for a moment about all of the tools we have at our disposal that serve to replace the need for interpersonal, face-to-face conversation. Ironically, some have names like Siri and Alexa that sound like they might be close personal friends. Others are more subtle, like the fact that you can answer your door through your Ring without the need for physical proximity or order groceries with a single swipe of an app.

Speaking Engagements: Scarier than Clowns in Sewers, or Valuable Marketing Tactic?

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Submitted by mikalee on Fri, 09/20/2019 - 11:51

Do you freak the freak out over speaking engagements? If so, here's something to help you relax: They're not only awesome professional development opportunities, but they also can make a valuable impact on your company's bottom line. Here, Estipona Group VP of Strategy Mikalee Byerman offers some tips, tricks and tactical reminders. 

I have two speaking engagements happening in the next three weeks — which means I’m currently binge-cleaning my office.

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