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Don’t Let Retargeting Campaigns Cyber-Spoil the Holidays

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Submitted by mikalee on Tue, 11/26/2019 - 02:54

Our VP of Strategy offers insights into the strategy of digital retargeting. In doing so, she has specific ideas about how you can elude this functionality — specifically if you are shopping for the holidays and don’t want your family to know exactly what’s under the tree.

Dear Internet: Thanks for ruining the holidays, yet again. 

Seriously. This happens every year around this time. I begin searching meticulously for the perfect presents for my three children, who range in age from 6 to 20.

Let’s Bring Humanity Back to the Digital Age

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Submitted by mikalee on Wed, 10/30/2019 - 17:13

Think for a moment about all of the tools we have at our disposal that serve to replace the need for interpersonal, face-to-face conversation. Ironically, some have names like Siri and Alexa that sound like they might be close personal friends. Others are more subtle, like the fact that you can answer your door through your Ring without the need for physical proximity or order groceries with a single swipe of an app.

Speaking Engagements: Scarier than Clowns in Sewers, or Valuable Marketing Tactic?

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Submitted by mikalee on Fri, 09/20/2019 - 11:51

Do you freak the freak out over speaking engagements? If so, here's something to help you relax: They're not only awesome professional development opportunities, but they also can make a valuable impact on your company's bottom line. Here, Estipona Group VP of Strategy Mikalee Byerman offers some tips, tricks and tactical reminders. 

I have two speaking engagements happening in the next three weeks — which means I’m currently binge-cleaning my office.

The OG Digital Marketing Powerhouse Is Making a Comeback. Do NOT Be Left Behind. 

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Submitted by mikalee on Tue, 06/18/2019 - 13:52

Here are some tips about creating an e-newsletter that will engage and generate results. Especially when using doll parts, some assembly may be required. If this makes no sense, please keep reading. 

We once sent an email newsletter featuring a story about how to make DIY home décor using dismembered dolls. And that email newsletter earned us a new client. 

True story. 

So let’s get to the burning question first: How exactly does one make DIY home décor from dismembered dolls? 

Celebrating 10 Years of Virtualness (Virtuality? Virtualhood? Virtualosity? Nevermind — You Get It.) 

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Submitted by mikalee on Thu, 05/09/2019 - 12:27

Today we celebrate 10 years of being a high-performing virtual agency, one that allows us to free our creativity, work collaboratively  and pass the savings along to our awesome clients.  

Ten years ago today, something spectacular happened to the Estipona Group. 

Shhhhhh, Facebook Actually Is Listening: Surveillance Marketing Explained

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Submitted by mikalee on Tue, 04/23/2019 - 17:55

You’ve heard the questions and conspiracy theories, but we’ve done the research, and guess what? Facebook really is listening. So are your other devices. Here’s how that affects advertising, why you should care — and how to lock your devices down. Short of moving all conversations to a cone of silence, that is. 

In a recent Estipona team meeting, our VP of Creative, Paige Galeoto, was sharing a seemingly inconsequential tidbit about her life: Namely, the fact that she had recently purchased recyclable produce bags for her trips to Raley’s. 

Get Ready for the 3rd Annual Estipona Putt-Putt Classic — Now New & Improved!

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Submitted by mikalee on Thu, 03/21/2019 - 18:40

The Estipona Putt-Putt Classic is just around the corner: May 29, 4:30-7:30 p.m., at Magic Carpet Golf. Here are all the ways this third annual event is all new! And improved, for people who are into that kind of thing. 

It is the most anticipated mini-golf tournament of the entire mini-golf season in the entire world. 

Dear Northern Nevada: It’s Time to Claim Our Capital ‘N’

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Submitted by mikalee on Wed, 02/13/2019 - 18:49

Herein, our VP of Strategy asserts that the decision about capitalizing the “N” in “Northern” should not, in fact, be made on a case-by-case basis:
“Northern Nevada” should once and for all have two capital "N"s. Disagree? Fight her. 

For my entire career, I’ve been a writer. And as such, when writing on their behalf, I’ve asked the same question of practically every client and employer:

“So, do we capitalize the ‘N’ in ‘Northern' when it appears before 'Nevada?'”


Paige Galeoto
Marketing has never been a field that can rest on its laurels. As we enter a new decade, ensuring our brands stay relevant to audiences continues to be a challenging and ever-moving goal. So buckle
There’s nothing more inspiring than when your boss murders clichés and you put them on nature backgrounds. Seriously. Nothing. Don't believe us? Take a look.  This is why he's a graphic designer and
Jackie Shelton
The Estipona Group had the opportunity to work with a local inventor to create the Vigilant Controls brand, which is designed to control the flow of liquid around the world.
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