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Our Predictions: Top Marketing Trends for 2021

mikalee's picture
Submitted by mikalee on Thu, 01/28/2021 - 15:59

Weren't we just adorable back in January 2020 when we decided to write a blog predicting marketing trends for 2020 based on social and cultural influences?

Little did we know that the whole world would turn upside down about a month later, considering not a single one of us mentioned fashionable face masks or emo "we're all in this together" video creation.  

Smoke-Free Makes Sense — for Our Region’s Brand, and for Our Lives

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Submitted by Edward Estipona on Wed, 07/29/2020 - 16:27

CEO Edward Estipona talks about why supporting 100% smoke-free bars and casinos in Northern Nevada makes sense — now more than ever before. 

I remember being a teenager in Reno — just driving age — and my mom would ask me to pick her up from a local casino. She had spent a few hours there playing her favorite video poker machines. And when she got in the car, she always smelled like a lit cigarette.

Setting Up Social Media Channels Like A Pro

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Submitted by admin on Tue, 05/26/2020 - 12:18

Yay! You’ve decided to take on the world of social media for your business, but where do you even start? When it comes to setting up social media accounts, we’ve got some tips and tricks to help you ensure the longevity of your accounts, while making sure you always have access to them.

 

Tip #1: Determine the social accounts that will best serve your business

Inspo for Creativity and Collaboration in Virtual Meetings: #PaigesHair and Beyond

mikalee's picture
Submitted by mikalee on Fri, 04/17/2020 - 16:37

Virtual meetings come with their own set of challenges — namely, those related to creativity and collaboration.
We have ideas.

We tend to spend a good chunk of time at the beginning of most meetings analyzing #PaigesHair.

Yes, it’s that good: It totally deserves its own hashtag.

Don’t Let Retargeting Campaigns Cyber-Spoil the Holidays

mikalee's picture
Submitted by mikalee on Tue, 11/26/2019 - 02:54

Our VP of Strategy offers insights into the strategy of digital retargeting. In doing so, she has specific ideas about how you can elude this functionality — specifically if you are shopping for the holidays and don’t want your family to know exactly what’s under the tree.

Dear Internet: Thanks for ruining the holidays, yet again. 

Seriously. This happens every year around this time. I begin searching meticulously for the perfect presents for my three children, who range in age from 6 to 20.

Speaking Engagements: Scarier than Clowns in Sewers, or Valuable Marketing Tactic?

mikalee's picture
Submitted by mikalee on Fri, 09/20/2019 - 11:51

Do you freak the freak out over speaking engagements? If so, here's something to help you relax: They're not only awesome professional development opportunities, but they also can make a valuable impact on your company's bottom line. Here, Estipona Group VP of Strategy Mikalee Byerman offers some tips, tricks and tactical reminders. 

I have two speaking engagements happening in the next three weeks — which means I’m currently binge-cleaning my office.

The 3 A’s of Instagram: Aesthetics, Algorithms and Analytics

Submitted by Dani Rawson on Wed, 08/28/2019 - 00:20

We’re all looking for the science behind social media, am I right? If only there were an equation, or a key, or a handbook that comprehensively shared all of the tips and tricks, we’d all be influencers with millions of followers and thousands of dollars streaming in daily.

If only.

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01.28.21
Mikalee Byerman
marketing predictions 2021
Weren't we just adorable back in January 2020 when we decided to write a blog predicting marketing trends for 2020 based on social and cultural influences?
01.19.21
admin
Now hiring for two open positions
The Estipona Group is expanding its pool of contractors!   Ready to dip your toe in? The water's great! (Yup, we've exhausted the swimming pool metaphor.) Which position is made for you? It deep-ends
01.19.21
admin
contract production artist
Production Artist – Contract Description
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