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Marketing Insight

Smoke-Free Makes Sense — for Our Region’s Brand, and for Our Lives

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Submitted by Edward Estipona on Wed, 07/29/2020 - 16:27

CEO Edward Estipona talks about why supporting 100% smoke-free bars and casinos in Northern Nevada makes sense — now more than ever before. 

I remember being a teenager in Reno — just driving age — and my mom would ask me to pick her up from a local casino. She had spent a few hours there playing her favorite video poker machines. And when she got in the car, she always smelled like a lit cigarette.

Setting Up Social Media Channels Like A Pro

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Submitted by admin on Tue, 05/26/2020 - 12:18

Yay! You’ve decided to take on the world of social media for your business, but where do you even start? When it comes to setting up social media accounts, we’ve got some tips and tricks to help you ensure the longevity of your accounts, while making sure you always have access to them.

 

Tip #1: Determine the social accounts that will best serve your business

Inspo for Creativity and Collaboration in Virtual Meetings: #PaigesHair and Beyond

mikalee's picture
Submitted by mikalee on Fri, 04/17/2020 - 16:37

Virtual meetings come with their own set of challenges — namely, those related to creativity and collaboration.
We have ideas.

We tend to spend a good chunk of time at the beginning of most meetings analyzing #PaigesHair.

Yes, it’s that good: It totally deserves its own hashtag.

Don’t Let Retargeting Campaigns Cyber-Spoil the Holidays

mikalee's picture
Submitted by mikalee on Tue, 11/26/2019 - 02:54

Our VP of Strategy offers insights into the strategy of digital retargeting. In doing so, she has specific ideas about how you can elude this functionality — specifically if you are shopping for the holidays and don’t want your family to know exactly what’s under the tree.

Dear Internet: Thanks for ruining the holidays, yet again. 

Seriously. This happens every year around this time. I begin searching meticulously for the perfect presents for my three children, who range in age from 6 to 20.

Speaking Engagements: Scarier than Clowns in Sewers, or Valuable Marketing Tactic?

mikalee's picture
Submitted by mikalee on Fri, 09/20/2019 - 11:51

Do you freak the freak out over speaking engagements? If so, here's something to help you relax: They're not only awesome professional development opportunities, but they also can make a valuable impact on your company's bottom line. Here, Estipona Group VP of Strategy Mikalee Byerman offers some tips, tricks and tactical reminders. 

I have two speaking engagements happening in the next three weeks — which means I’m currently binge-cleaning my office.

The 3 A’s of Instagram: Aesthetics, Algorithms and Analytics

Submitted by Dani Rawson on Wed, 08/28/2019 - 00:20

We’re all looking for the science behind social media, am I right? If only there were an equation, or a key, or a handbook that comprehensively shared all of the tips and tricks, we’d all be influencers with millions of followers and thousands of dollars streaming in daily.

If only.

The OG Digital Marketing Powerhouse Is Making a Comeback. Do NOT Be Left Behind. 

mikalee's picture
Submitted by mikalee on Tue, 06/18/2019 - 13:52

Here are some tips about creating an e-newsletter that will engage and generate results. Especially when using doll parts, some assembly may be required. If this makes no sense, please keep reading. 

We once sent an email newsletter featuring a story about how to make DIY home décor using dismembered dolls. And that email newsletter earned us a new client. 

True story. 

So let’s get to the burning question first: How exactly does one make DIY home décor from dismembered dolls? 

Pages

11.09.20
Jackie Shelton
Sunglassed dog in front of Moana Nursery
Estipona Group got to help paint Nevada pink as a reminder of the importance of mammograms.
10.29.20
Jackie Shelton
Holiday parties will look different this year, but that gives us a chance to get creative!
09.30.20
admin
Get your flu vaccine. It’s a simple idea — get an annual shot that can protect you from the serious effects of flu — with many complex issues surrounding it. It’s an idea Estipona Group is called on
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