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How to Create Magical Hybrid Events

jshelton's picture
Submitted by jshelton on Wed, 05/12/2021 - 19:48

It was just about a year ago that we were all learning about Zoom meetings and virtual events. While 2020 was the year of “Helen, you’re on mute,” there’s a pretty good chance 2021 will be the year of “Will you be attending in person or virtually?”   

As widespread vaccination is helping to ease the impact of COVID-19 on our community and nation, some people are ready to go back to in-person group get-togethers — while others are a bit more reluctant. 

The solution? Events that cater to both.

Our Predictions: Top Marketing Trends for 2021

mikalee's picture
Submitted by mikalee on Thu, 01/28/2021 - 15:59

Weren't we just adorable back in January 2020 when we decided to write a blog predicting marketing trends for 2020 based on social and cultural influences?

Little did we know that the whole world would turn upside down about a month later, considering not a single one of us mentioned fashionable face masks or emo "we're all in this together" video creation.  

Smoke-Free Makes Sense — for Our Region’s Brand, and for Our Lives

Edward Estipona's picture
Submitted by Edward Estipona on Wed, 07/29/2020 - 16:27

CEO Edward Estipona talks about why supporting 100% smoke-free bars and casinos in Northern Nevada makes sense — now more than ever before. 

I remember being a teenager in Reno — just driving age — and my mom would ask me to pick her up from a local casino. She had spent a few hours there playing her favorite video poker machines. And when she got in the car, she always smelled like a lit cigarette.

Setting Up Social Media Channels Like A Pro

admin's picture
Submitted by admin on Tue, 05/26/2020 - 12:18

Yay! You’ve decided to take on the world of social media for your business, but where do you even start? When it comes to setting up social media accounts, we’ve got some tips and tricks to help you ensure the longevity of your accounts, while making sure you always have access to them.

 

Tip #1: Determine the social accounts that will best serve your business

Inspo for Creativity and Collaboration in Virtual Meetings: #PaigesHair and Beyond

mikalee's picture
Submitted by mikalee on Fri, 04/17/2020 - 16:37

Virtual meetings come with their own set of challenges — namely, those related to creativity and collaboration.
We have ideas.

We tend to spend a good chunk of time at the beginning of most meetings analyzing #PaigesHair.

Yes, it’s that good: It totally deserves its own hashtag.

Don’t Let Retargeting Campaigns Cyber-Spoil the Holidays

mikalee's picture
Submitted by mikalee on Tue, 11/26/2019 - 02:54

Our VP of Strategy offers insights into the strategy of digital retargeting. In doing so, she has specific ideas about how you can elude this functionality — specifically if you are shopping for the holidays and don’t want your family to know exactly what’s under the tree.

Dear Internet: Thanks for ruining the holidays, yet again. 

Seriously. This happens every year around this time. I begin searching meticulously for the perfect presents for my three children, who range in age from 6 to 20.

Pages

08.25.21
Paige Galeoto
Ahh 28. We're supposed to be well into adulting by now, but still youthful and optimistic. Are we?
07.28.21
Nicole Dion
estipona group is hiring an account coordinator
Estipona Group is seeking a kick-ass Account Coordinator (AC) to support our kick-ass work. If you are a no-loose-ends, details matter, get-it-done kind of person who isn’t afraid of (nay embraces) a
06.25.21
Nicole Dion
Founded in 1993, Estipona Group is a full-service creative agency. While we’re virtual (we don’t have an office) our team and clients are primarily located in Reno and throughout the state of Nevada
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