There are PR lessons to be learned from the story of Pup Socks, a brand that seemingly went viral overnight — and then failed to communicate with its customers.
You are here
You’ve heard the questions and conspiracy theories, but we’ve done the research, and guess what? Facebook really is listening. So are your other devices. Here’s how that affects advertising, why you should care — and how to lock your devices down. Short of moving all conversations to a cone of silence, that is.
In a recent Estipona team meeting, our VP of Creative, Paige Galeoto, was sharing a seemingly inconsequential tidbit about her life: Namely, the fact that she had recently purchased recyclable produce bags for her trips to Raley’s.
Being the moderator of a Facebook group is all fun and games until someone gets their metaphorical eye poked out. It’s important to understand what you’re getting into before you take it on. Here’s the scoop.
Herein, our VP of Strategy asserts that the decision about capitalizing the “N” in “Northern” should not, in fact, be made on a case-by-case basis:
“Northern Nevada” should once and for all have two capital "N"s. Disagree? Fight her.
For my entire career, I’ve been a writer. And as such, when writing on their behalf, I’ve asked the same question of practically every client and employer:
“So, do we capitalize the ‘N’ in ‘Northern' when it appears before 'Nevada?'”
What’s involved in creating an accessible website that is also ADA-compliant? Research skills, patience, creativity and a strategic mind.
And time with end users — lots of time with end users. Read more about how the Estipona Group attacked the issue below.
VP of Strategy Mikalee Byerman weighs in on the IHOP kerfuffle, lamenting what she calls the clickbait-and-switch:
a marketing tactic that employs trickery, skullduggery and other words that end in -ery to get consumers to falsely engage.
Aww, Facebook. We love that you keep us on our toes.
(But really, you’re welcome to just keep things chill for a bit and let us get used to the changes. Seriously. We’re totally fine with that.)
So a few weeks ago, we talked about how to game the new Facebook algorithm change with engagement tips — in gifs.
#NewYearNewMe didn’t just apply to our fellow humans this year, it also hit our favorite social media platforms big time. New algorithms. New restrictions. New features. Basically, new everything. The leader of the revamp pack was Facebook. Starting at the end of 2017 and charging into 2018, the social platform made some major changes that have already made a huge impact in the social media community.
In other words, you’re probably feeling like this dude: Supremely frustrated.
Someone recently asked how I could throw so many parties (on average one a month) without losing my mind. The honest answer is that I usually do get at least a bit stressed out, but probably not as much as other people because of two things: 1) I love bringing people together and entertaining, so this is fun for me; and 2) I do it a lot, so I have many of the elements in place ahead of time.
Double bonus, one of my roles with the Estipona Group is planning events for our clients. How awesome is it that I get to do something I love for work?
For anyone who follows us on social media, you know that among the Estipona Group ranks exists a uniquely contentious (though congenial) battle of the wills:
Jackie vs. Mikalee.
They’ve debated ellipses. They’ve debated Oxford commas. They’ve debated percent vs. % and which spin-off was better: Joanie Loves Chachi or Mork and Mindy.