Marketing has never been a field that can rest on its laurels. As we enter a new decade, ensuring our brands stay relevant to audiences continues to be a challenging and ever-moving goal. So buckle up, 2020 is ushering in some fascinating cultural trends that marketers need to watch.
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Our VP of Strategy offers insights into the strategy of digital retargeting. In doing so, she has specific ideas about how you can elude this functionality — specifically if you are shopping for the holidays and don’t want your family to know exactly what’s under the tree.
Dear Internet: Thanks for ruining the holidays, yet again.
Seriously. This happens every year around this time. I begin searching meticulously for the perfect presents for my three children, who range in age from 6 to 20.
Do you freak the freak out over speaking engagements? If so, here's something to help you relax: They're not only awesome professional development opportunities, but they also can make a valuable impact on your company's bottom line. Here, Estipona Group VP of Strategy Mikalee Byerman offers some tips, tricks and tactical reminders.
I have two speaking engagements happening in the next three weeks — which means I’m currently binge-cleaning my office.
We’re all looking for the science behind social media, am I right? If only there were an equation, or a key, or a handbook that comprehensively shared all of the tips and tricks, we’d all be influencers with millions of followers and thousands of dollars streaming in daily.
Here are some tips about creating an e-newsletter that will engage and generate results. Especially when using doll parts, some assembly may be required. If this makes no sense, please keep reading.
We once sent an email newsletter featuring a story about how to make DIY home décor using dismembered dolls. And that email newsletter earned us a new client.
So let’s get to the burning question first: How exactly does one make DIY home décor from dismembered dolls?
There are PR lessons to be learned from the story of Pup Socks, a brand that seemingly went viral overnight — and then failed to communicate with its customers.
You’ve heard the questions and conspiracy theories, but we’ve done the research, and guess what? Facebook really is listening. So are your other devices. Here’s how that affects advertising, why you should care — and how to lock your devices down. Short of moving all conversations to a cone of silence, that is.
In a recent Estipona team meeting, our VP of Creative, Paige Galeoto, was sharing a seemingly inconsequential tidbit about her life: Namely, the fact that she had recently purchased recyclable produce bags for her trips to Raley’s.
Being the moderator of a Facebook group is all fun and games until someone gets their metaphorical eye poked out. It’s important to understand what you’re getting into before you take it on. Here’s the scoop.
Herein, our VP of Strategy asserts that the decision about capitalizing the “N” in “Northern” should not, in fact, be made on a case-by-case basis:
“Northern Nevada” should once and for all have two capital "N"s. Disagree? Fight her.
For my entire career, I’ve been a writer. And as such, when writing on their behalf, I’ve asked the same question of practically every client and employer:
“So, do we capitalize the ‘N’ in ‘Northern' when it appears before 'Nevada?'”
What’s involved in creating an accessible website that is also ADA-compliant? Research skills, patience, creativity and a strategic mind.
And time with end users — lots of time with end users. Read more about how the Estipona Group attacked the issue below.