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Marketing Insight

Don’t Let Retargeting Campaigns Cyber-Spoil the Holidays

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Submitted by mikalee on Tue, 11/26/2019 - 02:54

Our VP of Strategy offers insights into the strategy of digital retargeting. In doing so, she has specific ideas about how you can elude this functionality — specifically if you are shopping for the holidays and don’t want your family to know exactly what’s under the tree.

Dear Internet: Thanks for ruining the holidays, yet again. 

Seriously. This happens every year around this time. I begin searching meticulously for the perfect presents for my three children, who range in age from 6 to 20.

Speaking Engagements: Scarier than Clowns in Sewers, or Valuable Marketing Tactic?

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Submitted by mikalee on Fri, 09/20/2019 - 11:51

Do you freak the freak out over speaking engagements? If so, here's something to help you relax: They're not only awesome professional development opportunities, but they also can make a valuable impact on your company's bottom line. Here, Estipona Group VP of Strategy Mikalee Byerman offers some tips, tricks and tactical reminders. 

I have two speaking engagements happening in the next three weeks — which means I’m currently binge-cleaning my office.

The 3 A’s of Instagram: Aesthetics, Algorithms and Analytics

Submitted by Dani Rawson on Wed, 08/28/2019 - 00:20

We’re all looking for the science behind social media, am I right? If only there were an equation, or a key, or a handbook that comprehensively shared all of the tips and tricks, we’d all be influencers with millions of followers and thousands of dollars streaming in daily.

If only.

The OG Digital Marketing Powerhouse Is Making a Comeback. Do NOT Be Left Behind. 

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Submitted by mikalee on Tue, 06/18/2019 - 13:52

Here are some tips about creating an e-newsletter that will engage and generate results. Especially when using doll parts, some assembly may be required. If this makes no sense, please keep reading. 

We once sent an email newsletter featuring a story about how to make DIY home décor using dismembered dolls. And that email newsletter earned us a new client. 

True story. 

So let’s get to the burning question first: How exactly does one make DIY home décor from dismembered dolls? 

Shhhhhh, Facebook Actually Is Listening: Surveillance Marketing Explained

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Submitted by mikalee on Tue, 04/23/2019 - 17:55

You’ve heard the questions and conspiracy theories, but we’ve done the research, and guess what? Facebook really is listening. So are your other devices. Here’s how that affects advertising, why you should care — and how to lock your devices down. Short of moving all conversations to a cone of silence, that is. 

In a recent Estipona team meeting, our VP of Creative, Paige Galeoto, was sharing a seemingly inconsequential tidbit about her life: Namely, the fact that she had recently purchased recyclable produce bags for her trips to Raley’s. 

Dear Northern Nevada: It’s Time to Claim Our Capital ‘N’

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Submitted by mikalee on Wed, 02/13/2019 - 18:49

Herein, our VP of Strategy asserts that the decision about capitalizing the “N” in “Northern” should not, in fact, be made on a case-by-case basis:
“Northern Nevada” should once and for all have two capital "N"s. Disagree? Fight her. 

For my entire career, I’ve been a writer. And as such, when writing on their behalf, I’ve asked the same question of practically every client and employer:

“So, do we capitalize the ‘N’ in ‘Northern' when it appears before 'Nevada?'”

The Key to Creating an ADA Accessible Website: User Testing (and Perseverance) 

Submitted by pgaleoto on Tue, 08/14/2018 - 19:00

What’s involved in creating an accessible website that is also ADA-compliant? Research skills, patience, creativity and a strategic mind.
And time with end users — lots of time with end users. Read more about how the Estipona Group attacked the issue below.


Mikalee Byerman
working from home and social distancing
Update: We've all been working from home for a few weeks now (well, TBH, we've been doing it for the past 11 years), so join us April 8 at 3 p.m.
Mikalee Byerman
Just the Positive birthday
As we begin year 2 of, the Estipona Group asks you for one thing: to continue seeking out and shining a spotlight on all that is positive in our spectacular community of Northern
Paige Galeoto
Marketing has never been a field that can rest on its laurels. As we enter a new decade, ensuring our brands stay relevant to audiences continues to be a challenging and ever-moving goal. So buckle
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