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Getting Nevadans Stoked on STEM

Submitted by pgaleoto on Thu, 01/11/2018 - 15:37

Do you know why we love our clients? Well, among the many, many reasons: working with them makes us smarter.

Let’s take a look at OSIT for example. The Nevada State Office of Science, Innovation and Technology (OSIT) has a mission to inform students, parents and educators about science, technology, engineering and math education (STEM) and encourage careers in those fields.

We’re not real doctors, we just channel them in marketing.

Submitted by pgaleoto on Thu, 12/14/2017 - 19:07

Doctors need to advertise.

It may not be a popular sentiment, or one the consumer likes to acknowledge, but it’s true. We’re all better served when physicians — like those at Great Basin Orthopaedics (GBO) — can focus on providing care rather than getting patients in the door.

And Estipona Group can focus on building a brand rather than dispensing unsolicited medical advice (you’re welcome).

Meet Bruce Ruff, Senior Art Director

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Submitted by ndion on Tue, 11/28/2017 - 12:51

Q. When did art call you? (Note that if the “a” were capitalized, this would be a completely different question.)
A. Very early in life, art came calling when I was in grade school. I would copy political caricatures from popular magazines, and I got a book on sketching animals. I decided back then I wanted to create commercial art of some kind for a living one day.


Estipona Group Takes Home 5 Awards at Silver Spikes

Submitted by Anonymous on Wed, 11/22/2017 - 18:30

You guys!

We had THE BEST time celebrating with other public relations and marketing professionals the other night at The Grove for the annual Silver Spike Awards, hosted by the PRSA Sierra Nevada Chapter.

It’s a night of getting a little glammed up, hanging out with peers, colleagues and clients and celebrating all of the incredibly creative campaigns created by the very best in the business.

The event itself is so much fun, we’d go even if no awards were given out!

But speaking of awards (pretty smooth segue there, am I right?)…

Estipona Loves: Gratitude!

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Submitted by ndion on Fri, 11/17/2017 - 13:20

We at the Estipona Group are absolutely oozing with it.

Gratitude, that is.

And the things for which we find ourselves feeling grateful this year range from the totally expected, to the “huh, hadn’t thought about that, but I’m totally down with your grateful vibe.”

Check out what made our list for yourself. And if you’re willing, head over to our Facebook page and tell us what makes you feel thankful.

PS. We’re also beyond grateful for YOU!

Home Means Nevada: Estipona Group Resolves to Fight Housing Crisis

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Submitted by mikalee on Tue, 11/14/2017 - 16:39

In many ways, “home” is everything. It’s where we feel safe and grounded, where we recharge for every new day, where we gather with loved ones and where we plan out our futures. With this in mind, we as an agency have committed ourselves to helping more of our neighbors find a home of their own.

RELATED: Estipona Putt-Putt Classic Raises $2,000 for New Community Foundation Fund to Benefit Reno Homeless

Help Us Give Away $500 to a Local Non-Profit

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Submitted by Edward Estipona on Tue, 11/07/2017 - 13:53

I was recently honored and humbled to receive the 2017 “Friend of the Foundation” award from the Community Foundation of Western Nevada, a philanthropic organization that is near and dear to my heart.

Quick fact: Did you know in its 19 years in existence, the Community Foundation has awarded $100 million in grants locally? Now that’s impressive.

Anyhow, back to the focus of this post — which, by the way, is not about me or my award. It’s about you.

Are You an Innie or an Outie?

ndion's picture
Submitted by ndion on Fri, 10/20/2017 - 18:43

Do you wonder how anyone gets work done in busy open spaces? Do you wish you could offer more valuable contributions in team meetings? Do networking events exhaust you?

If so, you might be an introvert, and do we have a networking event for you!

And yes, we recognize the irony.

Our own VP of Strategy, Mikalee Byerman, is a loud-and-proud introvert. And she’s going to offer insights into the key differences between introverts and extroverts at next week’s NCET Biz Bite luncheon, taking place Wednesday, Oct. 25 from 11-1 at the Atlantis.

Estipona Loves: Fall!

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Submitted by mikalee on Fri, 10/20/2017 - 15:48

The vast majority of us at the Estipona Group are rational, reasonable and normal. In other words, we’re lovers of fall.

The minority? Well, let’s just say we may or may not have one irrational, unreasonable and abnormal person on our team, and his name rhymes with Pedward Lestipona.  

Regardless, MOST of us are celebrating our favorite season — one that can include 90+ temps and snow in the same week — by talking about what makes fall in northern Nevada the very best.

Check it out for yourself.


Mikalee Byerman
how digital retargeting spoils the holidays, illustrated
Our VP of Strategy offers insights into the strategy of digital retargeting. In doing so, she has specific ideas about how you can elude this functionality — specifically if you are shopping for the
Mikalee Byerman
Mikalee facilitating a focus group.
Think for a moment about all of the tools we have at our disposal that serve to replace the need for interpersonal, face-to-face conversation. Ironically, some have names like Siri and Alexa that
Mikalee Byerman
crowd at recent Estipona Group speaking engagement
Do you freak the freak out over speaking engagements? If so, here's something to help you relax: They're not only awesome professional development opportunities, but they also can make a valuable
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