If Brandi Anderson wasn’t crafting marketing strategies for Estipona Group clients, she’d be an FBI agent — well, maybe. While the idea of assuming a secret identity to investigate covert operations is super appealing, her penchant for chatting up strangers would blow her cover. Plus, she can’t keep a secret.
That natural inclination to connect with others does, however, serve Brandi well as Estipona Group’s Performance Marketing Strategist. She has a unique talent for developing strong, collaborative relationships – with her clients, her team and her partners — and getting everyone working toward the same goals.
Brandi spent 14 years in account management before she moved into performance marketing. While she continues to nurture those client and team relationships, her career has evolved from brand building to brand engagement, from consumer sentiment to consumer action. You could summarize her current role as helping brands communicate their message in a way that motivates the consumer to act.
Having access to an ever-expanding world of information and insight about potential consumers is one of the things Brandi finds most exciting about her job. While translating monumental amounts of data can seem daunting to some, Brandi gets a natural high from it, taking pains to analyze and break down the metrics in ways her clients can both understand and act on.
The collaborative aspects of Brandi’s job are what drives her — working with talented people, sharing insight, building bridges of understanding and achieving a common goal. So, it’s no wonder she’s attracted to politics. A few years back, she ran for a local office — which she claims is the craziest thing she’s ever done, and her husband agrees — but now focuses on addressing local issues through ballot initiatives.
Brandi is a proud Reno native and mother of two active school-aged boys. This baseball/ football/basketball mom is a closet hip-hop aficionado and die-hard Boston Red Sox fan. She loves watching her boys play sports, camping with her family and getting into just a little trouble with her girlfriends.