Public & Media Relations
Public relations is the yin to advertising’s yang. Commonly referred to as PR, it’s a strategy-minded, calculated way to increase your brand awareness, position yourself or your organization as an expert in the field, and generally raise your profile with a certain third-party panache. Using a variety of media outlets as your megaphone, PR is another way we put you and your message front and center, aka your rightful place.
Other aspects of PR include reputation management, crisis planning, training and management, and community outreach and events that build good will toward your organization.