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Edward Estipona's blog
Amplifying the message of a private/non-proﬁt partnership created to address the Aﬀordable Care Act
Previously, SNCC had a website built for them by a company that does template-based sites for medical practices. While it had most key elements, it had a confusing navigation, little unique content and no individual brand identity. The new site offers very intuitive navigation for users, large buttons for the most referenced content and a unique brand and personality.
One of my dearest friends is the owner of her own company and she is relatively new to social media. She was extremely excited when she had one of her employees set up a Facebook page where she had this employee post all kinds of information on the day’s specials, sales and promotions.
We pledge to be foolish in 2013. I know it sounds a bit crazy, but give me a chance to explain. During this time of year, I tend to do a lot of self-evaluation of the company and myself. As usual, I start with a year review of the good and the bad trying to find patterns and correlations with our actions and the outcomes.