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Jackie Shelton Joins Estipona Group as Vice President of Public Relations

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Submitted by Edward Estipona on Fri, 02/28/2014 - 00:00
The Estipona Group welcomes Jackie Shelton as Vice President of Public Relations. In her role, she is responsible for connecting Estipona Group clients to diverse media outlets, telling their stories to the appropriate audiences, enhancing reputation and establishing thought leadership on behalf of current and future clients.

Sierra Nevada Cancer Center

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Submitted by Edward Estipona on Sun, 02/09/2014 - 00:00

Previously, SNCC had a website built for them by a company that does template-based sites for medical practices. While it had most key elements, it had a confusing navigation, little unique content and no individual brand identity. The new site offers very intuitive navigation for users, large buttons for the most referenced content and a unique brand and personality.

Ouch! My business was attacked on Facebook! Three simple things you need to know

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Submitted by Edward Estipona on Sat, 01/12/2013 - 00:00

facebook attack
One of my dearest friends is the owner of her own company and she is relatively new to social media.  She was extremely excited when she had one of her employees set up a Facebook page where she had this employee post all kinds of information on the day’s specials, sales and promotions.

We pledge to be foolish in 2013.

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Submitted by Edward Estipona on Tue, 01/01/2013 - 00:00

We pledge to be foolish in 2013. I know it sounds a bit crazy, but give me a chance to explain. During this time of year, I tend to do a lot of self-evaluation of the company and myself. As usual, I start with a year review of the good and the bad trying to find patterns and correlations with our actions and the outcomes.


Team Estipona volunteering time for Volunteers of America
It's no secret that Northern Nevada has its fair share of philanthropic non-profits just waiting for donations of time, energy and resources. So which ones are close to our hearts? While we often
Mikalee Byerman
Here are some tips about creating an e-newsletter that will engage and generate results. Especially when using doll parts, some assembly may be required. If this makes no sense, please keep reading. 
Mikalee Byerman
Today we celebrate 10 years of being a high-performing virtual agency, one that allows us to free our creativity, work collaboratively — and pass the savings along to our awesome clients.  
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