You are here

Mikalee Byerman Promoted to Vice President of Strategy

Mikalee Byerman Promoted to Vice President of Strategy
07.20.17
Jackie Shelton
Mikalee Byerman

Mikalee Byerman is the new VP of Strategy for the Estipona Group.

Mikalee Byerman, formerly Director of Audience Engagement, has been promoted to Vice President of Strategy for the Estipona Group. In this newly created position, she is responsible for creating comprehensive strategies for clients that tie together diverse campaign elements, all serving to match client objectives with measurable results.

“Estipona Group has grown and expanded our services over the course of the last few years, and the creation of this position is a direct result of our evolution,” said Estipona Group President Edward Estipona. “Given Mikalee’s extensive experience in advertising, public relations, social media and communication strategy, she was the perfect choice to fill this new leadership role.”

Byerman joined the Estipona Group team in January 2014. Her background includes roles as managing editor of the Reno Gazette-Journal’s Custom Publishing Group and director of communications/marketing for the University of Nevada, Reno. She holds a master’s degree in journalism, is an accomplished writer/author and brings almost two decades of communications experience to the team.

“Mikalee is a gifted listener, communicator and leader,” Estipona said. “We know our clients will benefit from her expertise in this critical role.”

For more than 23 years, the Estipona Group has been providing marketing communications that capture attention, engage audiences and deliver results to local, regional and national clients based throughout the United States. For more information, visit www.estiponagroup.com.

Post comments
No
Edward Estipona's picture
Submitted by Edward Estipona on Thu, 07/20/2017 - 00:59

Add new comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
12 + 6 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.

You may also like:

06.18.19
Mikalee Byerman
Here are some tips about creating an e-newsletter that will engage and generate results. Especially when using doll parts, some assembly may be required. If this makes no sense, please keep reading. 
05.09.19
Mikalee Byerman
Today we celebrate 10 years of being a high-performing virtual agency, one that allows us to free our creativity, work collaboratively — and pass the savings along to our awesome clients.  
05.08.19
Jackie Shelton
There are PR lessons to be learned from the story of Pup Socks, a brand that seemingly went viral overnight — and then failed to communicate with its customers.
06.18.19
Mikalee Byerman
Here are some tips about creating an e-newsletter that will engage and generate results. Especially when using doll parts, some assembly may be required. If this makes no sense, please keep reading. 
05.09.19
Mikalee Byerman
Today we celebrate 10 years of being a high-performing virtual agency, one that allows us to free our creativity, work collaboratively — and pass the savings along to our awesome clients.  
05.08.19
Jackie Shelton
There are PR lessons to be learned from the story of Pup Socks, a brand that seemingly went viral overnight — and then failed to communicate with its customers.