You are here

Mikalee Byerman Promoted to Vice President of Strategy

Mikalee Byerman Promoted to Vice President of Strategy
07.20.17
Jackie Shelton
Mikalee Byerman

Mikalee Byerman is the new VP of Strategy for the Estipona Group.

Mikalee Byerman, formerly Director of Audience Engagement, has been promoted to Vice President of Strategy for the Estipona Group. In this newly created position, she is responsible for creating comprehensive strategies for clients that tie together diverse campaign elements, all serving to match client objectives with measurable results.

“Estipona Group has grown and expanded our services over the course of the last few years, and the creation of this position is a direct result of our evolution,” said Estipona Group President Edward Estipona. “Given Mikalee’s extensive experience in advertising, public relations, social media and communication strategy, she was the perfect choice to fill this new leadership role.”

Byerman joined the Estipona Group team in January 2014. Her background includes roles as managing editor of the Reno Gazette-Journal’s Custom Publishing Group and director of communications/marketing for the University of Nevada, Reno. She holds a master’s degree in journalism, is an accomplished writer/author and brings almost two decades of communications experience to the team.

“Mikalee is a gifted listener, communicator and leader,” Estipona said. “We know our clients will benefit from her expertise in this critical role.”

For more than 23 years, the Estipona Group has been providing marketing communications that capture attention, engage audiences and deliver results to local, regional and national clients based throughout the United States. For more information, visit www.estiponagroup.com.

Post comments
No
Edward Estipona's picture
Submitted by Edward Estipona on Thu, 07/20/2017 - 00:59

Add new comment

You must have Javascript enabled to use this form.

You may also like:

03.21.19
Mikalee Byerman
The Estipona Putt-Putt Classic is just around the corner: May 29, 4:30-7:30 p.m., at Magic Carpet Golf. Here are all the ways this third annual event is all new! And improved, for people who are into that kind of thing. 
03.05.19
Jackie Shelton
Being the moderator of a Facebook group is all fun and games until someone gets their metaphorical eye poked out. It’s important to understand what you’re getting into before you take it on. Here’s the scoop.
02.27.19
Mikalee Byerman
Dani Rawson
She has a well-rounded education practically designed for agency success, a fixation on documenting media consumption and glorious skin. Meet Dani, our new Digital Media Coordinator.
03.21.19
Mikalee Byerman
The Estipona Putt-Putt Classic is just around the corner: May 29, 4:30-7:30 p.m., at Magic Carpet Golf. Here are all the ways this third annual event is all new! And improved, for people who are into
03.05.19
Jackie Shelton
Being the moderator of a Facebook group is all fun and games until someone gets their metaphorical eye poked out. It’s important to understand what you’re getting into before you take it on. Here’s
02.27.19
Mikalee Byerman
Dani Rawson
She has a well-rounded education practically designed for agency success, a fixation on documenting media consumption and glorious skin. Meet Dani, our new Digital Media Coordinator.