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The OG Digital Marketing Powerhouse Is Making a Comeback. Do NOT Be Left Behind. 

mikalee's picture
Submitted by mikalee on Tue, 06/18/2019 - 13:52

Here are some tips about creating an e-newsletter that will engage and generate results. Especially when using doll parts, some assembly may be required. If this makes no sense, please keep reading. 

We once sent an email newsletter featuring a story about how to make DIY home décor using dismembered dolls. And that email newsletter earned us a new client. 

True story. 

So let’s get to the burning question first: How exactly does one make DIY home décor from dismembered dolls? 

Shhhhhh, Facebook Actually Is Listening: Surveillance Marketing Explained

mikalee's picture
Submitted by mikalee on Tue, 04/23/2019 - 17:55

You’ve heard the questions and conspiracy theories, but we’ve done the research, and guess what? Facebook really is listening. So are your other devices. Here’s how that affects advertising, why you should care — and how to lock your devices down. Short of moving all conversations to a cone of silence, that is. 

In a recent Estipona team meeting, our VP of Creative, Paige Galeoto, was sharing a seemingly inconsequential tidbit about her life: Namely, the fact that she had recently purchased recyclable produce bags for her trips to Raley’s. 

Dear Northern Nevada: It’s Time to Claim Our Capital ‘N’

mikalee's picture
Submitted by mikalee on Wed, 02/13/2019 - 18:49

Herein, our VP of Strategy asserts that the decision about capitalizing the “N” in “Northern” should not, in fact, be made on a case-by-case basis:
“Northern Nevada” should once and for all have two capital "N"s. Disagree? Fight her. 

For my entire career, I’ve been a writer. And as such, when writing on their behalf, I’ve asked the same question of practically every client and employer:

“So, do we capitalize the ‘N’ in ‘Northern' when it appears before 'Nevada?'”

The Key to Creating an ADA Accessible Website: User Testing (and Perseverance) 

Submitted by pgaleoto on Tue, 08/14/2018 - 19:00

What’s involved in creating an accessible website that is also ADA-compliant? Research skills, patience, creativity and a strategic mind.
And time with end users — lots of time with end users. Read more about how the Estipona Group attacked the issue below.

Tips to Game the New Facebook Algorithm as Told Through Gifs, Part 2: Link Embeds

Submitted by Dani Rawson on Fri, 03/16/2018 - 14:19

Aww, Facebook. We love that you keep us on our toes.

(But really, you’re welcome to just keep things chill for a bit and let us get used to the changes. Seriously. We’re totally fine with that.)

So a few weeks ago, we talked about how to game the new Facebook algorithm change with engagement tips — in gifs.

4 Tips to Game the New Facebook Algorithm as Told Through Gifs

mikalee's picture
Submitted by mikalee on Thu, 02/15/2018 - 21:20

#NewYearNewMe didn’t just apply to our fellow humans this year, it also hit our favorite social media platforms big time. New algorithms. New restrictions. New features. Basically, new everything. The leader of the revamp pack was Facebook. Starting at the end of 2017 and charging into 2018, the social platform made some major changes that have already made a huge impact in the social media community.

In other words, you’re probably feeling like this dude: Supremely frustrated.

Keep Calm and Throw a Party

ndion's picture
Submitted by ndion on Fri, 01/05/2018 - 13:09

Someone recently asked how I could throw so many parties (on average one a month) without losing my mind. The honest answer is that I usually do get at least a bit stressed out, but probably not as much as other people because of two things: 1) I love bringing people together and entertaining, so this is fun for me; and 2) I do it a lot, so I have many of the elements in place ahead of time.

Double bonus, one of my roles with the Estipona Group is planning events for our clients. How awesome is it that I get to do something I love for work?

Pages

07.31.19
Team Estipona volunteering time for Volunteers of America
It's no secret that Northern Nevada has its fair share of philanthropic non-profits just waiting for donations of time, energy and resources. So which ones are close to our hearts? While we often
06.18.19
Mikalee Byerman
Here are some tips about creating an e-newsletter that will engage and generate results. Especially when using doll parts, some assembly may be required. If this makes no sense, please keep reading. 
05.09.19
Mikalee Byerman
Today we celebrate 10 years of being a high-performing virtual agency, one that allows us to free our creativity, work collaboratively — and pass the savings along to our awesome clients.  
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